Help your ad stand out in the crowd by prioritizing your customer’s end goal
Posted: Sat Dec 28, 2024 6:54 am
What problems, hopes, and fears do your personas have? How can your company meet any associated needs? What sets your products and services apart from everyone else’s? THE ULTIMATE BUYER PERSONA GENERATOR Stay Concise and Relevant Not all search engine users click on ads, but those who do are generally looking for something specific.
For example, they’re less likely to search broad terms like “health insurance” and buy vietnam telegram database more likely to be looking for “self-employed health insurance options”. Make sure your copy not only sticks to the point but matches the exact queries your ideal customers are likely to make. You’ll also want to make sure your landing page URL is specific, so your customer knows they’ve found what they need. Speak Your Customer’s Language Regardless of your industry, your job is to provide a product, service, or experience your customers are looking for.
Keep in mind that they’re likely not industry experts while you are. Therefore, the language you use to communicate with your target audience matters. Learn to speak your customer’s language and communicate using terms they understand. Pay special attention to tone, voice, and delivery. Avoid overwhelming them with too much tech talk and industry jargon. Instead, try getting into their heads and talking the way that they think.
For example, they’re less likely to search broad terms like “health insurance” and buy vietnam telegram database more likely to be looking for “self-employed health insurance options”. Make sure your copy not only sticks to the point but matches the exact queries your ideal customers are likely to make. You’ll also want to make sure your landing page URL is specific, so your customer knows they’ve found what they need. Speak Your Customer’s Language Regardless of your industry, your job is to provide a product, service, or experience your customers are looking for.
Keep in mind that they’re likely not industry experts while you are. Therefore, the language you use to communicate with your target audience matters. Learn to speak your customer’s language and communicate using terms they understand. Pay special attention to tone, voice, and delivery. Avoid overwhelming them with too much tech talk and industry jargon. Instead, try getting into their heads and talking the way that they think.