6 digital marketing strategies that still work
Posted: Sat Dec 28, 2024 6:38 am
Promoting your business online is key today. At Posicionamiento Web Salamanca we tell you 6 digital marketing strategies that continue to work . If you are starting or have a local business, it will be key to implement marketing plans.
6 digital marketing strategies that still work
We've said many times that the online world is constantly changing, but there are still strategies that work and are effective. We'll mention them here, and we'll also tell you how to put them into practice.
Content Marketing
Publishing content is key in the online world, content is king in SEO and is essential for social media. Everything you see online is content, such as videos, articles, posts, infographics, etc.
The Content Marketing Institute defines it as “a marketing strategy colombia telegram data focuses on creating and distributing valuable, relevant and consistent content to attract and retain a defined audience, and aims to achieve consumer action.”
This is one of the best, if not the best, marketing strategy you can implement. Without content, other strategies cannot exist. Content serves to educate customers about your products or services, and it also allows your business to build a reputation within the industry.
Types of content you should create
When we think of content marketing, the first thing that comes to mind is blogs . Having a blog on your website and a newsletter will help you connect with your current and potential customers.
Another option is linkbait , which involves creating content specifically to attract links. It is content that is worthwhile, unique and attention-grabbing. It can be posts, videos, infographics, presentations, ebooks, among others.
Attracting inbound links is very important because it helps you get more traffic and improves your ranking on Google.
Guest posting is publishing content on other authority sites related to your area. This should be done carefully, but it is very useful for getting traffic, building relationships, and brand exposure.
Videos are important for promoting your brand online. Some data to back this up is that “marketers who use video see revenue growth 49 times faster than those who don’t use video. ”
Post: Prepare your business to sell more during the holiday season
While videos on social media get 1200% more shares.
Podcasts and webinars are very effective content. They serve to help people and show your knowledge in an area.
Email marketing
You might be wondering, does email still work? The truth is that it does. It is a very powerful tool, because it is a direct communication channel between your business and your current and potential customers. But, it all depends on building a good email address list.
For email marketing to work, you need to have well-segmented lists. If your audience is broad, you need to know how to build relationships that end in a sale. On the other hand, if your goal is to make yourself known or gain authority, you need to act differently.
You will only be able to achieve your goals if you segment your mailing lists well and send personalized emails according to the characteristics of your audience.
Another way to make your email campaigns successful is to do A/B testing. You can vary the subject line, content, first sentence, layout, and more.
Automation is key, this will help you save a lot of time.
Web positioning/SEO
SEO (Search Engine Optimization), according to MOZ, is the practice of increasing the quantity and quality of traffic to your website through organic search engine results.
If you want to appear at the top of Google, you will need to optimize your website for searches. SEO may seem complicated or confusing at first, but it has many levels and with dedication it is easy to learn.
6 digital marketing strategies that still work
We've said many times that the online world is constantly changing, but there are still strategies that work and are effective. We'll mention them here, and we'll also tell you how to put them into practice.
Content Marketing
Publishing content is key in the online world, content is king in SEO and is essential for social media. Everything you see online is content, such as videos, articles, posts, infographics, etc.
The Content Marketing Institute defines it as “a marketing strategy colombia telegram data focuses on creating and distributing valuable, relevant and consistent content to attract and retain a defined audience, and aims to achieve consumer action.”
This is one of the best, if not the best, marketing strategy you can implement. Without content, other strategies cannot exist. Content serves to educate customers about your products or services, and it also allows your business to build a reputation within the industry.
Types of content you should create
When we think of content marketing, the first thing that comes to mind is blogs . Having a blog on your website and a newsletter will help you connect with your current and potential customers.
Another option is linkbait , which involves creating content specifically to attract links. It is content that is worthwhile, unique and attention-grabbing. It can be posts, videos, infographics, presentations, ebooks, among others.
Attracting inbound links is very important because it helps you get more traffic and improves your ranking on Google.
Guest posting is publishing content on other authority sites related to your area. This should be done carefully, but it is very useful for getting traffic, building relationships, and brand exposure.
Videos are important for promoting your brand online. Some data to back this up is that “marketers who use video see revenue growth 49 times faster than those who don’t use video. ”
Post: Prepare your business to sell more during the holiday season
While videos on social media get 1200% more shares.
Podcasts and webinars are very effective content. They serve to help people and show your knowledge in an area.
Email marketing
You might be wondering, does email still work? The truth is that it does. It is a very powerful tool, because it is a direct communication channel between your business and your current and potential customers. But, it all depends on building a good email address list.
For email marketing to work, you need to have well-segmented lists. If your audience is broad, you need to know how to build relationships that end in a sale. On the other hand, if your goal is to make yourself known or gain authority, you need to act differently.
You will only be able to achieve your goals if you segment your mailing lists well and send personalized emails according to the characteristics of your audience.
Another way to make your email campaigns successful is to do A/B testing. You can vary the subject line, content, first sentence, layout, and more.
Automation is key, this will help you save a lot of time.
Web positioning/SEO
SEO (Search Engine Optimization), according to MOZ, is the practice of increasing the quantity and quality of traffic to your website through organic search engine results.
If you want to appear at the top of Google, you will need to optimize your website for searches. SEO may seem complicated or confusing at first, but it has many levels and with dedication it is easy to learn.