To be successful in the digital world you must have a presence within the platforms that your target audience uses the most. At Posicionamiento Web Salamanca we explain how to use WhatsApp Business in digital marketing, because this is one of the most used applications today.
What is WhatsApp Business?
WhatsApp Business is a free app for Android and iOS mobile devices. It was designed to help small and medium-sized businesses improve their interaction with their customers and provide them with more personalized attention.
Among the most interesting tools and features of WhatsApp Business are:
Business or brand profile: This section shows users basic and important information about your company. For example, your address and email address.
Statistics: You can keep track of the number of messages that have china telegram data sent, received and viewed to manage your marketing strategy.
Messaging Tools: It also has the basic instant messaging features of the regular WhatsApp version.
Automation Options: You can define the time at which a series of messages will be sent.
If you're not using WhatsApp Business yet, here are some reasons to start:
Builds trust: When customers interact directly with the company, they feel much safer. They also receive personalized treatment, which makes them feel important to the brand.
You get statistics: Unlike the traditional WhatsApp version, Business allows you to measure the effectiveness of your campaigns within the platform through data on reading, sending and receiving messages.
Automation options: Automated messages make it easy to interact with customers. And you can provide them with immediate responses.
By using this platform within your marketing strategy, you will be able to improve the image that customers have of your company. You will also offer a better experience to your audience and thus you will be able to receive more visits to your social profiles, to your site and improve its web positioning indirectly.
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How to use WhatsApp Business in digital marketing?
If you want to start using WhatsApp Business in your business and enjoy the large number of options it offers, we recommend following the following tips.
Create a business profile
The first thing you need to do is download the application, access it and accept the terms, privacy policies and conditions.
Next, check the phone number you're going to use to create the account. We recommend that you do so using a line exclusively for business matters and not a personal one.
Next, you must enter the basic information about your company or brand that the application asks for and then go to the main menu and click on the “Company Settings” option. Here you must start entering the information that you want your clients and target audience to see.
Add a profile photo that alludes to your brand, preferably the logo. We also recommend that you establish the company address using Google Maps.
Specify your business hours, category, and contact information such as email and social media profiles.
Build your database
This is one of the most important steps to start using WhatsApp Business in your online marketing strategy. You must have a database or contact list to be able to carry out a campaign through this medium.
To obtain your customers' phone numbers and other data, you can use other marketing strategies on your website or blog. For example, offering exclusive content in exchange for some contact information.