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Loyle Carner 5. The Body Shop Beauty brands are often under the microscope to create green and sustainable products, as the industry as a whole has a negative history of animal testing and chemical production. The Body Shop is a beauty brand that’s built its entire marketing strategy around its cruelty-free testing and green efforts. The company goes beyond non-animal-tested products to address important actions surrounding farmers’ rights, human rights, and women’s rights.


The Body Shop also raises awareness of important social issues like domestic united kingdom telegram number list violence. Besides that, it is one of many working towards 100% renewable energy. How We're Helping To Tackle Plastic Pollution - The Body Shop What to Avoid in Green Marketing While companies that do green marketing right can find great success both in terms of revenue and personal satisfaction, companies that do green marketing wrong can find themselves with damaged reputations and PR nightmares.


False green marketing, also known as “greenwashing”, occurs when companies claim to have products or processes that are green but are in actuality not made sustainably. While this is a terrible business practice, some companies still give it a try in an attempt to gain revenue from environmentally friendly audiences without doing the work to earn that business. To avoid any greenwashing in your marketing efforts, make sure you get real certificates from third-party groups.