Rule number one of tech thought leadership: Don’t mention technology

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Selling technology used to be about software and hardware, buzzwords and jargon. Now, it is about services and results. And tech thought leadership must be the same: content that presents tech innovation in simple, jargon-free terms, backed by robust research showing 1) why (not how) it works, and 2) why it’s important.

C-suite executives across the board realise technology’s transformative potential, and it continues to shoot up their agenda. For tech vendors, this presents an opportunity to sell strategically across the company — not only with specific products, but also with ongoing services, consultancy and support.

But for many vendors, the Chief Information Officer (CIO) is still the main point of bolivia mobile phone numbers database contact. There’s a natural and perfectly good reason for this: it’s a lot easier to have a discussion about how technology works with someone who understands its inner workings.

Nevertheless, to really exploit the opportunities, vendors have to go beyond the CIO, to engage with other C-suite executives, many of whom now enjoy growing influence on technology-related decisions.

Well-defined thought leadership is a vital tool in broadening the discussion. By thinking differently – and showing clients that they’re thinking differently – tech vendors can alter their brand perception and increase their influence beyond the CIO. Here are six ways to do just that.