WhatsApp is the most widespread means of communication currently (excluding the Chinese market), like any means of communication, information can be transmitted through it. This may seem obvious, but it is not something that is simply seen when it comes to truly taking advantage of it.
It is a very powerful channel to attract traffic because many people use it and are attentive to the notifications of this application .
1) Have a WhatsApp group of useful information
Generating a community is one of the priorities of every homeowner database brand, interactions between people with the same interests allow to generate loyalty more easily through a brand or a product. For this it is important to stimulate these interactions on social networks.
To achieve this, an easy and fast way is to create content of interest on your website and share it on a WhatsApp group . Obviously, this requires consistency and that the information is useful. An effective way to do it without it looking like advertising is to share a link with a summary and a brief option that generates a call to action . This will make the group members interested in it.
2) Take advantage of WhatsApp statuses
In WhatsApp statuses you can put videos and images that attract attention , and put a link with information of interest. People will click and be directed to the page you have chosen. This can also be done with products from your online store by leaving purchase links.
3) Message routes
Message routes are those that allow users to navigate between different options that are presented to them when they write to a company. The objective of these routes is to help them through a network of alternatives until they arrive where they are interested. This can be to consult what they have, for example, or to buy it.
*A very interesting tool to create routes or message flows is the Callbell chatbot. You can try it by clicking here .
4) Send private messages with the products you want to promote
When you have an online store and you receive orders via WhatsApp , you have a huge database of potential customers who have shown interest in your products and people who have even already made purchases from you. This is a communication channel so you can take advantage of it to continue with this relationship, you can send by private message, message to promote your most popular products, you offer, you discount, etc. Each promotion will then have its link that corresponds to your virtual store, so you will be able to drive traffic to your web page through WhatsApp and vice versa.
5) WhatsApp Channels
WhatsApp channels are a fairly new feature, but they already have a lot of potential for those who want to reach more people. You can have a brand, a web page or a store. Each with its own channel and motivate potential customers to subscribe to it. Obviously, you need to offer useful content that is worthwhile and attracts attention so that people want to subscribe.
This feature is not very popular yet but it is a very good opportunity to generate a community and reach more people.
A tip is to give the channel the number of your store and add to that a keyword that will be searched in that part of WhatsApp so you will have the opportunity to reach more people too.
6) WhatsApp business description
If you have WhatsApp business , you can put in the description the link to your website and a brief summary about what it is about . In this way, the user who reads it will be able to feel enough interest to look for more information and have the courage to click on it .