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Posted: Sat Dec 28, 2024 4:45 am
The outdoors is more than welcome now, after two years of closures and restrictions.
According to Tripadvisor , after the lockdown, 70.5% of Italians opted for outdoor tourism , with a growth of 26.6% compared to 2021.
Furthermore, all the experiences related to outdoor tourism are an example of safe activities, which easily promote social distancing.
The Piepoli Institute 's survey highlights that the following specific targets practice open-air tourism:
Men are in the majority (45% of the total male interviewees versus 40% of the total female interviewees) .
Anyone between the ages of 35 and 64.
It doesn't change much between regions of Italy, the interest is uniform.
The outdoor tourist falls into the “Great Expectations” group , that is, those who desire to have psychologically rewarding experiences rather than aimless travel.
And often the key words for these experiences to be truly rewarding, or to attract the attention of this type of tourist in the first place, are authenticity and flexibility .
So, during this time, offering easy cancellations , allowing belgium telegram mobile phone number list travelers to book and cancel without additional costs, is a wise experiment to increase sales.
Up to 14 days before check-in is a popular time frame in which to offer free cancellation .
Off topic : Are you aware of all this data and information about the tourism market?
They come from a study we do every month on different markets.
We call them Marketers Insights and they are detailed market analyses capable of revealing to you in one fell swoop how an industry works, the secrets of the giants that move it and the strategies to enter it without fear.
If you want to have access to it too, you should know that this is really valuable content that we use ourselves, so only members of Marketers Pro , our premium membership, have access to it.
According to Tripadvisor , after the lockdown, 70.5% of Italians opted for outdoor tourism , with a growth of 26.6% compared to 2021.
Furthermore, all the experiences related to outdoor tourism are an example of safe activities, which easily promote social distancing.
The Piepoli Institute 's survey highlights that the following specific targets practice open-air tourism:
Men are in the majority (45% of the total male interviewees versus 40% of the total female interviewees) .
Anyone between the ages of 35 and 64.
It doesn't change much between regions of Italy, the interest is uniform.
The outdoor tourist falls into the “Great Expectations” group , that is, those who desire to have psychologically rewarding experiences rather than aimless travel.
And often the key words for these experiences to be truly rewarding, or to attract the attention of this type of tourist in the first place, are authenticity and flexibility .
So, during this time, offering easy cancellations , allowing belgium telegram mobile phone number list travelers to book and cancel without additional costs, is a wise experiment to increase sales.
Up to 14 days before check-in is a popular time frame in which to offer free cancellation .
Off topic : Are you aware of all this data and information about the tourism market?
They come from a study we do every month on different markets.
We call them Marketers Insights and they are detailed market analyses capable of revealing to you in one fell swoop how an industry works, the secrets of the giants that move it and the strategies to enter it without fear.
If you want to have access to it too, you should know that this is really valuable content that we use ourselves, so only members of Marketers Pro , our premium membership, have access to it.