Taking measures to prevent reputation damage and negative

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But neither talked about ways to discourage negative feedback being distributed online in the first place. PR is always better than trying to recover from a less than positive review or statement. So what can be done to prevent harm to your brand on the front end? Build Trust with Clients or Customers If your customers trust you, they will worry less and they'll be more likely to remain positive about your interactions with them.


You should be honest with your clients in all as greece phone number database pects. Don’t make exaggerated claims in your advertising or sales copy if you can’t back it up. And don’t set deadlines you can’t keep. And if you must break a deadline, it’s always best to alert your clients with an explanation. This means you act professional in your correspondence with customers and are willing to listen to their concerns. For services, communication is key. You should provide regular reports and updates to your clients so that they don’t feel like they are being left out of the loop.


There are other discrete ways to build trust, including discrete placement of professional associations and affiliations. You could provide them with testimonials and references. If you are shipping an item, it’s always best to include a tracking number. This lets the customer know you are shipping the product as promised and gives them an estimation as to when they’ll be receiving it. Resolving Disputes and Developing Resolutions So you’ve done everything right on the front end of the transaction, but the customer still isn’t happy.