Things get difficult if you remember that as SEOs

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We know that Google uses anchor text to understand links, but to what extent do they use it? This is just scratching the surface of link relevance. Content Relevance Then we talk about content relevance, which has more to do with the linking pages on your site. It could be an existing page, or it could be a brand new page you’ve created to help build links. The properties of the content on your site are largely under your control, so if you create content designed to get links and start to stray a bit off topic, it’s entirely reasonable to expect Google to take a harder line on this and hold you accountable.

We often have link goals that we want to hit in order to catch up, surpass, or get ahead of our competitors. We want to get as many quality links as possible to increase the amount of traffic we get from organic search. To get more links, you belarus phone number database can be more selective about the topics and subjects you produce content for. This naturally opens up more potential link targets, which increases your chances of getting more links. It all comes down to striking a balance between producing content that is relevant to your brand and getting as many links as possible.

It looks like this: As you can see, many agencies (and in-house teams!) tend to lean to the right and are ready to go broader in terms of topics and subjects because that leads to more links. The pressure to build lots of links drives irrelevance, and our industry does a great job of showcasing link building campaigns that get hundreds of links, so we believe this is something we should all strive for. However, Google wants us to focus more on relevant topics because, ultimately, they want us to be worthy of any links we get.