Lead scoring can be done both automatically and manually by creating rules. If you want to try out both for free, check out lead scoring on Salespanel.
Optimize your site for mobile traffic
Did you know that 80% of ? And more than 60 percent of these buyers report that mobile plays a critical role in their purchases.
With a result like that, it’s clear that mobile optimization is list of bulgaria cell phone numbers important for businesses that plan to generate qualified leads. To make your site mobile-friendly, start by ensuring your site is simple, clear and easy to navigate.
Limit the number of pop-ups and optimize lead capture forms to be as user-friendly as possible.
Use content marketing
Content is the lifeblood of your lead generation strategy. B2B buyers consume up to 13 content pieces before making a purchase. This shows that as buyers become more in control of the buying journey, content marketing provides an opportunity to answer your buyer’s questions and offer solutions to their problems. Content such as infographics, e-books, case studies, and articles are great options to get started. No matter the type of content you choose, remember to focus on quality and give your audience the best.
10. Host a webinar
This list of B2B lead generation ideas wouldn’t be complete without webinars. Why? They provide a great way to build brand trust, authority and optimize your sales pipeline when applied correctly. In fact, 73% of B2B marketers and sales leaders say that a webinar is one of the top tactics to generate high-quality leads. But how do you ensure you host a webinar that actually generates qualified leads? Here are two ways.