Podcasts are becoming a top B2B lead generation idea and have proven to drive prospects with high buying intent. There are different ways to leverage podcasts in your lead generation efforts.
You can either start one where you invite experts to share list of netherlands cell phone numbers their original, raw thoughts on topics that interest your audience.
Or you can appear as a guest on popular podcasts that your audience listens to.
Start by listening to podcasts in your niche. Create your podcasting plan and start inviting guests. Each podcast episode should have a specific theme relevant to your readers.
3. Get creative with cold emails
Cold emailing only works when it’s done right. Since you’d be reaching out to buyers that know nothing about your brand, the trick is to make your email not look like you’re “selling”. Focus on building a list of high-quality buyers and make your emails unique. Show the prospects that you’ve done your homework on them and you’re genuinely interested in the growth of their business.
4. Leverage Facebook Retargeting
Prospects may not convert during their first engagement with your brand but that doesn’t mean you should stop reaching out to them. Retargeting provides the opportunity to convert prospects that have engaged with your brand, whether through your website, ads or social media.