Democratization of marketing
Posted: Thu Dec 26, 2024 10:03 am
I mention this not by accident, because I had the opportunity to observe this trend while working closely with the Digital Hub team as a Project Manager, implementing martech solutions and cooperating on the marketer-developer line. One of my observations is that it was the marketers, who perfectly understood the tools and their intended use, who provided detailed guidelines for implementation, integration and configuration. You could say that they played the role of business analysts. Analyzing the above graphic and referring to the discussed team, I would definitely classify its members as marketing technologists .
Pros and cons of the Digital Hub model
Returning to the considerations on the organization of the Digital Hub, below are the pros and cons of the model adopted in relation to the company described.
ADVANTAGES : Innovation and the ability to react quickly to changes, constant and fast communication, excellent understanding of the product and brand, close cooperation within all estonia whatsapp data channels of integrated marketing (no silos, comprehensive analysis of data and mutual dependencies), team commitment and concern for the best possible results [7] , consistency in strategy implementation, security of own data and the adopted strategy (risk in the case of outsourcing), integrated and unified reporting, transparency (especially in the scope of campaign implementation results and media buying), good budget control.
CONS : Lack of clearly defined competences between Digital Hub and local marketing teams. It makes everyday cooperation difficult (lack of agreement on the adopted strategy and conflicts). Frequent rotations in the positions of Chief Executive Officer and Chief Marketing Officer cause changes in the adopted strategy and uncertainty lowering team morale, routine in action, sometimes lack of critical perspective on the activities carried out.
Pros and cons of the Digital Hub model
Returning to the considerations on the organization of the Digital Hub, below are the pros and cons of the model adopted in relation to the company described.
ADVANTAGES : Innovation and the ability to react quickly to changes, constant and fast communication, excellent understanding of the product and brand, close cooperation within all estonia whatsapp data channels of integrated marketing (no silos, comprehensive analysis of data and mutual dependencies), team commitment and concern for the best possible results [7] , consistency in strategy implementation, security of own data and the adopted strategy (risk in the case of outsourcing), integrated and unified reporting, transparency (especially in the scope of campaign implementation results and media buying), good budget control.
CONS : Lack of clearly defined competences between Digital Hub and local marketing teams. It makes everyday cooperation difficult (lack of agreement on the adopted strategy and conflicts). Frequent rotations in the positions of Chief Executive Officer and Chief Marketing Officer cause changes in the adopted strategy and uncertainty lowering team morale, routine in action, sometimes lack of critical perspective on the activities carried out.