Bing PPC ads work on three popular Microsoft search engines: Bing, Yahoo, and AOL.

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Bing Ads, Bing PPC

When you use Bing campaigns, your content is shared across all of these platforms simultaneously. With over five billion searches per month across the Microsoft network, Bing PPC is a worthwhile SEM tool to consider if you want to run effective search engine campaigns.

Functionally, Bing PPC ads work similarly to Google ads. You bid on keywords. Your ad is displayed when a keyword is searched for by a user. You pay Bing each time a user clicks on your ad.

How does Microsoft(Bing) work?
Bing Ads works a bit differently than Google Ads. Microsoft bing is now owned by Microsoft, which also owns Yahoo and AOL.

Advertising on Bing means that your ads will appear on all three search engines: Bing, Yahoo, and AOL.

In addition, Bing has partner sites, in a similar system colombia whatsapp data to Google's GDN. Bing allows you to display both text ads and visual, graphic ads.

Are Bing Ads clicks cheaper than Google?
Bing Ads has theoretically and practically lower costs per click than Google, largely due to less competition. In the case of one of my clients, the average CPC in the Google search engine was $3.23, and Bing only $2.67 for identical keywords in Bing Ads. In Microsoft Bing, on average, I had higher ad positions than in Google. Nevertheless, the scale of traffic that can be generated in Bing and Google is extremely different. The larger the country, the more significant Bing becomes due to the scale of generated queries. I cannot imagine not running an SEM campaign in the USA without Bing Ads. In Poland, this is potentially smaller traffic, but it is still worth using it.

Bing Ads Keyword Planner
Bing has its own Keyword Planner tool in the Bing Ads dashboard.

Why use Bing Ads?
Bing Ads is one of those often overlooked options in the SEM arsenal for advertisers. While the platform has fewer page views than Google, its users are often more engaged. Plus, Bing clicks can be cheaper than Google.

Bing images
Bing Images is an image search feature provided by Microsoft Bing. It allows users to search and view images from all over the Internet. Users can use filtering options to quickly find relevant images by type, resolution, orientation, or keywords. Advanced filters allow you to limit search results to specific types of images, such as illustrations or photos.