58% of Chinese consumers prefer purchasing imported products online !
Posted: Thu Dec 26, 2024 8:45 am
The e-commerce is booming in China these last years. In addition, China’s growth economy invloved a new kind of consumers who have more expectations regarding their purchasing. Thus, they need more authenticity and innovative products. Nowadays, Chinese consumers doing shopping online.
Chinese consumers prefer purchasing products overseas online !
growth rate of online shoppers in China
Then, they are 58% to focus their buying onto foreign products mainly Korean, Japan and French beauty goods.
Why ?
Cross-border websites keeps going on increasing in 2015 and welcomes more and more companies overseas in order to satisfy consumers’ demand. Moreover, Tmall Global hosted 5 400 foreign brands in 2015. According to Chinese consumers, buying foreign products is a sign of quality. Indeed, they want to avoid the counterfeiting’s scourge which is rising up in China.
Also, Chinese consumers are very sensitive to products’ prices and promotion they find list of chile cell phone numbers online. That’s why, e-commerce platforms in China such as Tmall or JD.com allow them to purchase luxury and cosmetics products from out of China. These lower prices are due to the importation rate less important regarding this kind of goods.
Further information: TMALL GLOBAL INTERNATIONAL CROSS-BORDER SALES
Huge opportunities
The Chinese consumers’ interest for foreign luxury and cosmetics products enables brands overseas to penetrate easier this special market. Moreover, the most of famous brands succeeded getting into the Mainland by passing through social medias or Chinese e-commerce platforms.
As example, Lancôme launched a new product “The Swan-Neck Wand Mascara” by running a Wechat campaign which presented the mascara’s new features. When users click on the ad, they redirected to a micro e-commerce website and had the possibility to buy the product. Obviously, it was a limited edition which attract further consumers around it. This consumers’ experience is a really good way to engage them !
Chinese consumers prefer purchasing products overseas online !
growth rate of online shoppers in China
Then, they are 58% to focus their buying onto foreign products mainly Korean, Japan and French beauty goods.
Why ?
Cross-border websites keeps going on increasing in 2015 and welcomes more and more companies overseas in order to satisfy consumers’ demand. Moreover, Tmall Global hosted 5 400 foreign brands in 2015. According to Chinese consumers, buying foreign products is a sign of quality. Indeed, they want to avoid the counterfeiting’s scourge which is rising up in China.
Also, Chinese consumers are very sensitive to products’ prices and promotion they find list of chile cell phone numbers online. That’s why, e-commerce platforms in China such as Tmall or JD.com allow them to purchase luxury and cosmetics products from out of China. These lower prices are due to the importation rate less important regarding this kind of goods.
Further information: TMALL GLOBAL INTERNATIONAL CROSS-BORDER SALES
Huge opportunities
The Chinese consumers’ interest for foreign luxury and cosmetics products enables brands overseas to penetrate easier this special market. Moreover, the most of famous brands succeeded getting into the Mainland by passing through social medias or Chinese e-commerce platforms.
As example, Lancôme launched a new product “The Swan-Neck Wand Mascara” by running a Wechat campaign which presented the mascara’s new features. When users click on the ad, they redirected to a micro e-commerce website and had the possibility to buy the product. Obviously, it was a limited edition which attract further consumers around it. This consumers’ experience is a really good way to engage them !