A moment of reflection
Posted: Thu Dec 26, 2024 8:40 am
Now that we are able to imagine what MA can be in our company, let us also consider what it should not be.
Sexi name for e-mailing activities. Distribution of messages can be one of the elements of MA, however, for this to happen, mailings must be entered in a logical way into the structure of scenarios. Mailings themselves, without the appropriate logic of interaction with potential and current customers, will remain only a relatively cheap, but definitely ineffective way of communication.
A way to push out all kinds of spam produced by marketing , which in our opinion is a priceless gift for everyone whose email address we have. Before we click the "Execute" button, let's think carefully about how the recipient groups are profiled and what content and through which communication channels we would like to send it. Let's analyze whether our excellent newsletter and tempting offer should reach the same group of recipients again this month.
A 'toy' only for marketers. Undoubtedly, the original concept of marketing automation assumed subordinating the solution to marketing departments. It seems that this is still the case, with estonia whatsapp lead sales, customer service, telemarketing and other organizational units also benefiting from MA activities, depending on the specifics of a given company.
A perfect solution that brings profits without the effort and involvement of marketing. If that were the case, MA would quickly become the Holy Grail of marketing, eliminating everything that could not be accidentally included in the communication scenario with consumers. Meanwhile, for MA to show what it really can do, we must pay a lot of attention to building not only the structure of interaction with different target groups , but also good quality content and a properly selected message.
We can probably try to cite other examples of what MA is not or what it should not be. However, in order not to bore you with negatives, I have limited myself to the above four.
Sexi name for e-mailing activities. Distribution of messages can be one of the elements of MA, however, for this to happen, mailings must be entered in a logical way into the structure of scenarios. Mailings themselves, without the appropriate logic of interaction with potential and current customers, will remain only a relatively cheap, but definitely ineffective way of communication.
A way to push out all kinds of spam produced by marketing , which in our opinion is a priceless gift for everyone whose email address we have. Before we click the "Execute" button, let's think carefully about how the recipient groups are profiled and what content and through which communication channels we would like to send it. Let's analyze whether our excellent newsletter and tempting offer should reach the same group of recipients again this month.
A 'toy' only for marketers. Undoubtedly, the original concept of marketing automation assumed subordinating the solution to marketing departments. It seems that this is still the case, with estonia whatsapp lead sales, customer service, telemarketing and other organizational units also benefiting from MA activities, depending on the specifics of a given company.
A perfect solution that brings profits without the effort and involvement of marketing. If that were the case, MA would quickly become the Holy Grail of marketing, eliminating everything that could not be accidentally included in the communication scenario with consumers. Meanwhile, for MA to show what it really can do, we must pay a lot of attention to building not only the structure of interaction with different target groups , but also good quality content and a properly selected message.
We can probably try to cite other examples of what MA is not or what it should not be. However, in order not to bore you with negatives, I have limited myself to the above four.