For Baidu, the URL is not the most important factor.

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In the case of Baidu, keywords in the URL are not as important. Moreover, Chinese SEO specialists often create URLs in English even for a Chinese article. They often choose to use shortcodes as the URL of the company's website.

HTML Coding
Don't use ISO-8885-1. The two encoding platforms used are UTF-8 or GB2312. Of the two, UTF-8 would be much better and more universal.

Positioning in China on-site activities in Baidu
In contrast to the direction Google has been taking colombia whatsapp lead in recent years, Chinese search engines and Baidu attach great importance to metadata such as:

All of this information is very important to Baidu robots. So we recommend having it. Make sure it is translated into simple Chinese and written well. Also, when it comes to keywords and website text, remember the following:

Keyword Density . Keep around 6 to 10%
Use keywords in internal links.
Easy Navigation . Make sure your site is easy to navigate with a clear hierarchy.
No Flash or JavaScript. Baidu spiders don't recognize JavaScript yet, so stick to plain HTML.
Minimize the use of frames and iFrames. There is strong evidence to suggest that Baidu spiders may disregard iFrame content.
Put the most important content at the top. Since Baidu spiders are known to only index the first 100,000 to 120 kilobytes of content, it is a good idea to keep the most important information at the top of each page.
Constant updates : Like other search engines, Baidu likes frequently refreshed content.
Choose your keywords, choose which pages to optimize for those keywords, and then follow the advice above to do the actual optimization.

Linking in Baidu, link building
To increase the visibility of your website, it is important to actively promote it on the Internet on relevant sites. The same applies to your Chinese website. Here are some ways to improve your visibility on Baidu:

News Posts: News articles you need to upload your news to Baidu News Protocol.
Promote your brand : You can do this by publishing relevant content, videos, and images on as many Chinese websites as possible.
Anchor Text: For any off-site marketing activities, it is important to use simple Chinese characters as your Anchor text.
Baidu Social Tool: There is evidence that submitting the link of pages to Baidu bookmarks helps pages to be indexed faster.