Regarding the world of leisure (17% of publications). This includes festivals such as Jazz Vitoria, musical concerts such as Azkena Rock, fairs such as Rioja Alavesa wine, local festivals (San Prudencio and La Blanca), gastronomic events (mushrooms and Idiazábal cheeses), sporting events such as basketball with Laboral Kutxa, and celebrations or shows related to Vitoria- Gasteiz.
Humorous: Humor (20% of posts). Must be politically correct without entering into controversial topics or those considered to be in bad taste or offensive, but trying to ensure that it is humorous and related to current issues: El Giro, Green Capital, 8 Basque bites, Vitoria Gastronómica, etc.
Tips, recommendations and current articles (30% of posts). Articles and tips that are useful for users and also fun. News such as “which city in Spain is the best place to live”, “what do you know about our city: discovering Gasteiz”, “how to cut Iberian ham in 10 simple steps”… These news will be obtained from local and national press, and from various blogs and websites that the professional in charge of the Twitter account will compile daily.
Subsequently, and after the first half-yearly report, the possibility of creating a blog integrated into the website will be assessed, with the possibility of linking articles from it, with useful, interesting algeria telegram phone numbers entertaining content for followers (33% of the publications).
In addition, the different sections of the website will be linked from time to time to provide information about the company's products, changes in opening hours, sporting or cultural events being shown at the establishment, as well as the company's commitment to quality and customer satisfaction.
Search for influencers
Influencers have a large number of followers and getting them to mention the company's account will give it greater visibility. Finding the most interesting ones and interacting with them will be essential in this first phase of the strategy. To do this, we will search both on Twitter and on the web for those bloggers, websites and Twitter users with the highest level of activity and followers who have leisure and local gastronomy as their main topic of conversation . We will also include those generalist Twitter users who have a large community created around them . Examples such as @lacocinadesenen, @VgZaldiaran, @marquesderiscal or @DiegoGuerrero75.
To get people to talk about Dolomiti, you will start to timidly interact with them, following them, marking their posts as favourites, retweeting them, mentioning them from time to time and commenting on their posts. The aim is to achieve real and quality interaction, not to seek visibility and approval. Dolomiti should not seem to be looking for people to talk about his business, but rather that he is part of the Twitter community and, therefore, interacts and maintains conversations with the people he follows in a completely spontaneous and natural way.
How do we measure it?
If we are investing time and money, we need to measure their performance. Below I propose the measurement tools that are most commonly used to evaluate the results of the proposed actions.
Twitter Analytics , Twitter Ads and Audiense , to know the engagement rate and retention rate.
Google Analytics or Hubspot , to measure web traffic, leads generated and conversion rates.
Tweet Binder to measure the reach and know the involvement of ambassadors and popular accounts that have participated in your communication strategy
If we learn to effectively track and interpret the results of these tools, we will have a clearer understanding of the Return on Investment ( ROI ) on Twitter.