Google Analytics interface changes
Posted: Thu Dec 26, 2024 5:35 am
Google Analytics is starting to change, it is unifying its formats, it is much more compact and more intuitive. Initially, Google Analytics 360 Suite was going to be paid, but for now it is free with the aim of showing us more detailed data on engagement and work by groups, among other aspects.
All of this can be viewed by having demographic reports enabled. The left panel will provide us with a large amount of data:
What's new in Google Analytics
From the most active users, how many connect per week, by groups, those who come through organic or paid traffic, user affinity categories, interests, etc. It will offer us a wealth of data that can be combined in various ways.
Group or cut analysis, which is still in beta, shows us how users behave over several days in a row in order to measure the degree of engagement, loyalty or behavior with the account through computers or mobile devices.
With these reports we will be able to generate very advanced advertising campaigns in order to do remarketing in a very active way.
That is, we will be able to carry out campaigns not only with users who algeria telegram data logged in, but also with those who have visited the website, who are unaware of the new products, or even with a new audience. You decide how and when to impact users with your products.
Web positioningWeb click map with the Page Analytics extension
Another option is Page Analytics , a free Chrome extension that consists of a map of user behavior on the web.
With this tool, you can obtain data by numbers or by color clicks (warm colors indicate the places where users click the most and blue is the area with the least interaction). This allows us to see what reaction users have in order to make decisions about the architecture and usability of the web page and what content is of most interest to users.
Define Channels Plan Blog ContentsURL Builder for Custom Campaigns
You can now track campaigns that are not Google Adwords , for example: email marketing, video views, file downloads, etc. All of this is associated with Tag Manager , one of the big bets of Google Analytics.
Tag Manager is a tag manager that allows you to tag all the steps that users take on a website, both those that convert and those that are on the verge of converting.
With Tag Manager you will be able to know the route that the user takes, thanks to the Floodlight tracking pixel and Firebase (a platform to measure interaction with mobile applications).
11 10Google Analytics presents Data Studio and Google Optimize
Data Studio is a great panel that allows you to create custom reports, combine various data from different platforms to create completely customized reports, with brand colors, in vertical or horizontal format, intuitively, applying segments, etc. The best of all is the option to generate reports with Google Adwords graphics.
One of the latest platforms launched in recent months was Google Optimize . It is a very simple platform that is installed with a code and allows you to create a landing page. You can set up an A and B test to see where users click the most and how the page should be optimized to improve conversions.
All of this can be viewed by having demographic reports enabled. The left panel will provide us with a large amount of data:
What's new in Google Analytics
From the most active users, how many connect per week, by groups, those who come through organic or paid traffic, user affinity categories, interests, etc. It will offer us a wealth of data that can be combined in various ways.
Group or cut analysis, which is still in beta, shows us how users behave over several days in a row in order to measure the degree of engagement, loyalty or behavior with the account through computers or mobile devices.
With these reports we will be able to generate very advanced advertising campaigns in order to do remarketing in a very active way.
That is, we will be able to carry out campaigns not only with users who algeria telegram data logged in, but also with those who have visited the website, who are unaware of the new products, or even with a new audience. You decide how and when to impact users with your products.
Web positioningWeb click map with the Page Analytics extension
Another option is Page Analytics , a free Chrome extension that consists of a map of user behavior on the web.
With this tool, you can obtain data by numbers or by color clicks (warm colors indicate the places where users click the most and blue is the area with the least interaction). This allows us to see what reaction users have in order to make decisions about the architecture and usability of the web page and what content is of most interest to users.
Define Channels Plan Blog ContentsURL Builder for Custom Campaigns
You can now track campaigns that are not Google Adwords , for example: email marketing, video views, file downloads, etc. All of this is associated with Tag Manager , one of the big bets of Google Analytics.
Tag Manager is a tag manager that allows you to tag all the steps that users take on a website, both those that convert and those that are on the verge of converting.
With Tag Manager you will be able to know the route that the user takes, thanks to the Floodlight tracking pixel and Firebase (a platform to measure interaction with mobile applications).
11 10Google Analytics presents Data Studio and Google Optimize
Data Studio is a great panel that allows you to create custom reports, combine various data from different platforms to create completely customized reports, with brand colors, in vertical or horizontal format, intuitively, applying segments, etc. The best of all is the option to generate reports with Google Adwords graphics.
One of the latest platforms launched in recent months was Google Optimize . It is a very simple platform that is installed with a code and allows you to create a landing page. You can set up an A and B test to see where users click the most and how the page should be optimized to improve conversions.