Maslow's Pyramid is a classic in Marketing, but do you really know what it means? Today we'll tell you what it is and how to use this theory in your Online Marketing strategy. The idea is to help you get to know your target audience better in order to differentiate yourself, segment well and plan your content much better.
estibaliz the curls2Hi, I'm Estibaliz. Today I'm collaborating on the blog to talk to you about Maslow's Pyramid, which I'm sure you're familiar with, but not adapted to social networks. I hope it helps you and that you can apply the advice to your online strategy.
Maslow's Pyramid is named after its creator, Abraham Maslow, who was inspired to define his idea by his work "A Theory of Human Motivation" in 1934. His theory is based on organizing the rational needs of the consumer from bottom to top, that is, you can see how a person prioritizes the needs they have in order to feel fulfilled. Therein lies its importance.
And what role do companies, bloggers and Community albania telegram lead play in all this? Well, brands must satisfy people's needs and to do so they must better understand those needs and how a person prioritizes them. Thanks to this we can establish very defined strategies to reach the customer.
Ecommerce SolutionsDebate and Maslow's Pyramid:
Do needs exist or are they created?
It is obvious that needs already exist, we all have needs to satisfy, whether you are a person or a company, but the truth is that with technological and social development, I believe that there are needs that have been created in some way .
How many things do we buy on a whim? Did you really need that iPod when you have an MP4 player to listen to your music? Did you need to have 3 or 4 sneakers of the same brand but in different colors? Do you need to go out to eat 3 or 4 times a week at your favorite restaurant? I don't think so.
Speaking from personal experience, I have bought many things that I don't need, that don't satisfy any of the phases that make up Maslow's Pyramid, but that do satisfy my desire for consumerism. I think this, to a greater or lesser extent, happens to all of us, right?
Do all brands know how to create needs?
The reality is that no, and the market, full of supply and demand, teaches us that you have to be very good to create a supposed need for someone.
maslow's pyramid consumerismHowever, some brands have managed to do this and it works wonders for them. Nintendo, Samsung, McDonalds, Amazon, Coca Cola, Inditex… have managed to get people to go from consuming them out of necessity to consuming them capriciously in an excessive way.
Look at the case of Apple in the world . Do you really need to have the new iPhone that they release every year? What need does buying an iPhone every season satisfy? None. And feeling “cool” is not included in the needs organized by Maslow’s Pyramid.
True needs vs. impulse buying
A brand must be well aware of what a person's true needs are and what are simply mere whims that arise from the crazy feeling of consuming a brand that has a reputation and status, which is known as "desire for possession."
In reality, the brand “doesn’t care” why people buy it, whether it’s a whim or a necessity, what it’s interested in is that they buy it. But it’s very important to know how to distinguish between these two cases because the strategy for a product intended to satisfy a need will not be the same as that for one intended to awaken that “crazy” impulse to buy.