Adapting the traffic distribution model: Affiliate marketing breaks the traditional model. The platform decentralizes some of the power to the promoters and achieves more precise traffic distribution. For example, beauty bloggers recommend products in videos, which naturally connects content, traffic, and sales. Although the models of each platform are similar, their focus is different. JD.com focuses on quality, Taobao emphasizes comprehensiveness, and Pinduoduo focuses on social fission. These differences reflect their understanding of their own strengths. ) Reconstructing traffic value: Affiliate marketing has also redefined traffic value. Long-tail traffic, which was previously ignored, can now bring good conversions through precise matching.
This change has even affected users' shopping cambodia email list habits, with more and more people making purchasing decisions through social media. Of course, this model also has risks, such as fake traffic and malicious marketing. Platforms must constantly improve their management mechanisms to meet these challenges. ) Full-service merchants: The platform is transforming from a mere trading medium to a full-service business partner. JD Alliance provides merchants with a variety of data analysis tools to help them better understand market trends and consumer preferences. Taobao Alliance has launched an intelligent product selection system, which recommends the most suitable products for promotion to merchants based on the characteristics of the promoter and the portrait of the fan.
This not only improves conversion rates, but also reduces the operating costs of merchants. Duoduo Jinbao is making efforts in the field of social e-commerce, providing merchants with more opportunities to directly interact with users. Through live broadcasts, short videos and other forms, merchants can more vividly display products and build brand image. This method is especially suitable for new brands to quickly open up the market. The platform also helps merchants cope with challenges such as inventory management and logistics distribution. JD.com uses its powerful logistics network to provide warehousing and distribution services for alliance merchants.