Retention & Loyalty (Post-Conversion)
Posted: Wed Jun 18, 2025 3:53 am
Interactive Content: Use quick reply buttons or list messages to guide users through information, gather preferences, or answer specific questions, ensuring engagement.
Contact List Management: Update CRM tags based on interactions (e.g., "Engaged with Product A Demo," "Interested in Tier 2 Plan"). This segmentation is crucial for tailoring subsequent messages.
Conversion (Bottom of Funnel - BoFu)
Goal: Drive the opted-in lead to make a purchase, sign up for a service, or complete a desired action.
Contact List Role: The list is now highly qualified and segmented, allowing for highly targeted offers.
Tactics:
Personalized Offers: Send time-sensitive discounts, exclusive bundles, or tailored recommendations based on their nurtured interest and past behavior.
Abandoned Cart Recovery: Automated whatsapp number list messages sent to customers who left items in their shopping cart, often with an incentive or a direct link to complete the purchase.
Direct Sales Support: For high-value leads, transition the conversation from a chatbot to a live sales agent who can answer specific questions, handle objections, and guide them through the purchasing process.
Product Catalogs & Buy Buttons: Share interactive product catalogs or send direct payment links (where available) within WhatsApp to streamline the purchase.
Urgency & Scarcity: Use polite, compliant language to create a sense of urgency for limited-time offers or low stock items relevant to their segment.
Contact List Management: Update lead status in CRM to "Converted" or "Customer."
Goal: Encourage repeat purchases, upsells/cross-sells, gather feedback, and build long-term customer relationships.
Contact List Role: Now a "customer list," it's segmented by purchase history, loyalty program status, product ownership, etc.
Contact List Management: Update CRM tags based on interactions (e.g., "Engaged with Product A Demo," "Interested in Tier 2 Plan"). This segmentation is crucial for tailoring subsequent messages.
Conversion (Bottom of Funnel - BoFu)
Goal: Drive the opted-in lead to make a purchase, sign up for a service, or complete a desired action.
Contact List Role: The list is now highly qualified and segmented, allowing for highly targeted offers.
Tactics:
Personalized Offers: Send time-sensitive discounts, exclusive bundles, or tailored recommendations based on their nurtured interest and past behavior.
Abandoned Cart Recovery: Automated whatsapp number list messages sent to customers who left items in their shopping cart, often with an incentive or a direct link to complete the purchase.
Direct Sales Support: For high-value leads, transition the conversation from a chatbot to a live sales agent who can answer specific questions, handle objections, and guide them through the purchasing process.
Product Catalogs & Buy Buttons: Share interactive product catalogs or send direct payment links (where available) within WhatsApp to streamline the purchase.
Urgency & Scarcity: Use polite, compliant language to create a sense of urgency for limited-time offers or low stock items relevant to their segment.
Contact List Management: Update lead status in CRM to "Converted" or "Customer."
Goal: Encourage repeat purchases, upsells/cross-sells, gather feedback, and build long-term customer relationships.
Contact List Role: Now a "customer list," it's segmented by purchase history, loyalty program status, product ownership, etc.