KFC was launching a new food product “Double Down Burger”. They were bored with just shooting one more mouthwatering video and promoting in their social media handles. They wanted something exciting. So, this is what they did.
Before the launch of the product, they collaborated with food bloggers to create curiosity by naming it as a secret burger. Interesting enough to create curiosity.
After the launch of the product, they invited food blogger georgia telemarketing data to taste the burger, record the review and promote on their social media handles.
American Express
American Express launched its influencer marketing campaigngeorgia telemarketing data[/url] with a full swing with the trending #ExperienceAmex. As part of the campaign, they partnered with bloggers from various niche like fashion, beauty, travel, food to share their experience with American Express card and benefits they have got. And this is what they said!
Nykaa
Nykaa took influencing marketing to another level by making it unconventional in every way. They collaborated with the popular comedian Rohan Joshi. What!! Comedian promoting beauty products. Yea, that was the catch. Nykaa decided to capitalize on the stardom of Joshi and gain popularity in an unconventional way.
Makeup Challenge Ft. Rohan Joshi | How To Do BAE's Makeup | Nykaa
Which Influencer Marketing Campaign Influenced you?
Influencer Marketing is in. Brands need to identify influencers in their niche. This is not confined to only B2C brands, even many B2B brands are capitalizing by partnering with influencers in their niche. Getting 1 influencer to recommend your product is equivalent to getting thousands of reviews from users. It’s time to fit Influencer Marketing strategy into your marketing strategy.