Structuring a website: how to please both users and search engines

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The user comes to the site in search of information or goods, and not at all to wander around like in a labyrinth. A successful resource structure is a guarantee that the user will quickly get their bearings and find what they need, and search engines will speed up indexing. Therefore, proper structuring of the site is more important than it seems.

By contacting Fractus, you will receive a resource with an optimally convenient, logical and understandable structure.

Website structuring: features
What is the structure of a resource? An ordered arrangement of its pages, linked into a logical scheme. Accordingly, structuring is work on its creation. The task is to make the consumer's path to the pages where he is looking for the necessary information or product as simple as possible. The optimal arrangement of information is three clicks away from the user.

Website structuring: features

Types of schemes
Tree-like . Convenient, logical, universal andorra email list 24290 contact leads structure. And the most popular. It has branching into categories and subcategories. Online stores, catalog sites, information resources strive to order website structuring in this way.
Linear . The simplest composition. The pages are sequential: the route is laid out as a chain through them from the main to the final. Portfolio sites, web presentations, and electronic business cards most often use this scheme.
Block . Pages are equal, each links to several others, the main page dominates them. They are used by sites created for a specific product, in which each separate block is a separate feature. But due to the specifics, this site structure is quite rare.
Benefits of proper structure
Allows the consumer to interact with the site simply and clearly, not get confused, find what they need. Positively affects the behavioral experience (time spent on the page, depth of visit, etc.) and increased sales.
Speeds up page indexing. The simpler the route for search robots, the faster they crawl all the pages of the resource. A carefully designed site structure will ensure this, and the site can easily appear in the search results the next day after launch.
Prioritized semantics also have a positive effect on promotion.
Increases ranking for more keywords – gives more organic traffic.
Prevents technical errors such as duplicates or blank pages.
Benefits of proper structure

How to create a successful system
Analysis of the site structure is where you should start. Ideas can be drawn from competitors : to do this, you should look at the pages from the TOP of the search results, their structure is close to ideal.

Next, you need to collect and group the semantic core. The generated key queries will ultimately tell you which categories need to be implemented.

And only after that – a thorough development of the scheme for the site. Of course, taking into account the keywords, features of the top resources and the vision of the developer.

What is the advantage of ordering from Fractus?
A well-designed website is the key to successful business communication with the consumer. And creating a website structure is not something that can be neglected. Therefore, when you contact us, you can be sure of a conscientious result of the work. We have specialists with experience and knowledge, technical and software support.

We will carefully analyze competitors, collect a semantic core, work out a scheme, test the result. In short, the work will not have to be redone and you will not have to pay twice. Contact us! And we will create a site with a structure convenient for both the user and search engines.

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