Case Study: A Telecommunications Company

[Shishirgano9]

To further illustrate the importance of analyzing phone number lists, let’s examine a case study involving a telecommunications company that sought to improve its customer engagement through targetd marketing.
Background

The telecommunications company had a vast database of phone numbers collectd phone number list from various sources, including customer sign-ups, promotions. The service inquiries. However, they facd challenges in effectively reaching their customers and maximizing engagement.
Analysis Process

Data Cleaning: The company began by cleaning their phone number list, removing duplicates and validating numbers using a phone validation service. They standardizd all numbers to the E.164 format.
Segmentation: They segmentd their list basd on geographic regions, customer status (new vs. existing). The service usage (prepaid vs. postpaid).
Engagement Analysis: The marketing team analyzd past campaign performance, focusing on response rates and customer fedback. They discoverd that SMS campaigns had a significantly higher engagement rate among younger customers.
Carrier Analysis: By examining the distribution of phone carriers, they identifid that a large portion of their customers were on a specific carrier that had favorable SMS delivery rates.
Actions Taken