17 promotional ideas for a more profitable Black Friday 2024
Posted: Tue Dec 24, 2024 4:50 am
E-commerce is expected to reach R$204 billion in revenue in 2024, according to the Brazilian Electronic Commerce Association ( ABComm ).
And for your business to make the most of the benefits of this date, you need to apply product and pricing strategies. This way, your offers will be attractive to consumers and profitable for you.
Let's learn how to do this? Here you will find
How to do special pricing on Black Friday
When to start running promotions?
17 attractive promotion ideas for your Black Friday to sell a lot
Bonus: 8 copy ideas to promote Black Friday promotions
Where can I advertise my promotions for Black Friday 2024?
Offer the best deals on Black Friday 2024
How to do special pricing on Black Friday
First of all, here’s a tip: offer real promotions to your customers. Your business will only stand out on Black Friday if your offers are truly advantageous. Not to mention that many stores end up getting burned by jumping on the “everything for half price” bandwagon. So, be careful!
That said, to know how and how much to reduce prices on Black Friday, the first step is to evaluate your operating costs and recurring expenses. How much do you spend on each product? On production or purchasing from suppliers, inventory , shipping , taxes and advertising for your store?
With these numbers in hand, compare them with the profit target you set for Black Friday this year.
To help you come up with promotional ideas, you can conduct a china phone number data study of your competitors and evaluate other online stores’ Black Friday campaigns. This monitoring will also help you define what will set your business apart.
Another good tip is to take advantage of Black Friday to sell off your stock. In other words, apply a good promotion to products that are not selling well and are already accumulating stock. Products that you sell a lot of can have a smaller discount.
Want more general pricing tips? Watch our video in partnership with Gabriel Valle, CEO of Linda Casa:
How to price your products in your online store - with @GabrielValle
When to start running promotions?
To maximize the impact of your Black Friday campaign, it’s best to start preparing and promoting your offers in advance. To help you do this in the best way possible, we’ve put together strategies and actions you can take at each stage of your planning:
Black Friday 2024 Planning (1-2 months in advance):
This is the time to start planning your promotions, defining the products that will be on offer, the pricing strategy and the logistics involved. Good planning can save you a lot of headaches in the future.
It is worth creating a schedule of actions and defining the communication that will be used in each of these tasks.
Warming up for promotions (3 to 4 weeks in advance):
It’s time to build anticipation! Start a “warm-up” campaign, announcing that Black Friday is coming. Use your social media, email marketing, and website to build anticipation and start generating engagement.
To do this, consider offering early promotions, such as a “Black Week” or “Pre-Black Friday”, to engage customers before the main date.
Publication of offers (1 to 2 weeks in advance):
Start promoting your specific offers and products on sale. Use banners on your website, posts on social media and marketing emails to reach your audience. Put a lot of effort into the visual aspect and invest in paid traffic to reach more people.
A good idea is to send reminders to customers about promotions and create a countdown, both in your online store and on social media.
Black Friday (main day):
On Black Friday, be prepared for a surge in traffic and sales. Make sure your online store is optimized to handle the influx of customers – if you use Yampi, you don’t have to worry about this, as our platform is known for its stability , even on peak demand dates.
On the day, a strategy that always brings results is creating flash offers or limited-time promotions to create a sense of urgency.
Post-Black Friday:
Who said that after Black Friday the offers, campaigns and planning end? This is the time to extend your promotions until the following week, offering “ Cyber Monday ” or “Black Weekend” offers.
17 attractive promotion ideas for your Black Friday to sell a lot
Black Friday pricing and profit targets set! But now, how do you display these offers in your online store to attract more customers? Check out the 17 tips below:
1- Create discount coupons:
This is the first and most important tip for creating Black Friday promotions. In addition to choosing which products will be on sale, you can advertise discount coupons through your campaign , exchange coupons for leads or even think about a gamification strategy.
And for your business to make the most of the benefits of this date, you need to apply product and pricing strategies. This way, your offers will be attractive to consumers and profitable for you.
Let's learn how to do this? Here you will find
How to do special pricing on Black Friday
When to start running promotions?
17 attractive promotion ideas for your Black Friday to sell a lot
Bonus: 8 copy ideas to promote Black Friday promotions
Where can I advertise my promotions for Black Friday 2024?
Offer the best deals on Black Friday 2024
How to do special pricing on Black Friday
First of all, here’s a tip: offer real promotions to your customers. Your business will only stand out on Black Friday if your offers are truly advantageous. Not to mention that many stores end up getting burned by jumping on the “everything for half price” bandwagon. So, be careful!
That said, to know how and how much to reduce prices on Black Friday, the first step is to evaluate your operating costs and recurring expenses. How much do you spend on each product? On production or purchasing from suppliers, inventory , shipping , taxes and advertising for your store?
With these numbers in hand, compare them with the profit target you set for Black Friday this year.
To help you come up with promotional ideas, you can conduct a china phone number data study of your competitors and evaluate other online stores’ Black Friday campaigns. This monitoring will also help you define what will set your business apart.
Another good tip is to take advantage of Black Friday to sell off your stock. In other words, apply a good promotion to products that are not selling well and are already accumulating stock. Products that you sell a lot of can have a smaller discount.
Want more general pricing tips? Watch our video in partnership with Gabriel Valle, CEO of Linda Casa:
How to price your products in your online store - with @GabrielValle
When to start running promotions?
To maximize the impact of your Black Friday campaign, it’s best to start preparing and promoting your offers in advance. To help you do this in the best way possible, we’ve put together strategies and actions you can take at each stage of your planning:
Black Friday 2024 Planning (1-2 months in advance):
This is the time to start planning your promotions, defining the products that will be on offer, the pricing strategy and the logistics involved. Good planning can save you a lot of headaches in the future.
It is worth creating a schedule of actions and defining the communication that will be used in each of these tasks.
Warming up for promotions (3 to 4 weeks in advance):
It’s time to build anticipation! Start a “warm-up” campaign, announcing that Black Friday is coming. Use your social media, email marketing, and website to build anticipation and start generating engagement.
To do this, consider offering early promotions, such as a “Black Week” or “Pre-Black Friday”, to engage customers before the main date.
Publication of offers (1 to 2 weeks in advance):
Start promoting your specific offers and products on sale. Use banners on your website, posts on social media and marketing emails to reach your audience. Put a lot of effort into the visual aspect and invest in paid traffic to reach more people.
A good idea is to send reminders to customers about promotions and create a countdown, both in your online store and on social media.
Black Friday (main day):
On Black Friday, be prepared for a surge in traffic and sales. Make sure your online store is optimized to handle the influx of customers – if you use Yampi, you don’t have to worry about this, as our platform is known for its stability , even on peak demand dates.
On the day, a strategy that always brings results is creating flash offers or limited-time promotions to create a sense of urgency.
Post-Black Friday:
Who said that after Black Friday the offers, campaigns and planning end? This is the time to extend your promotions until the following week, offering “ Cyber Monday ” or “Black Weekend” offers.
17 attractive promotion ideas for your Black Friday to sell a lot
Black Friday pricing and profit targets set! But now, how do you display these offers in your online store to attract more customers? Check out the 17 tips below:
1- Create discount coupons:
This is the first and most important tip for creating Black Friday promotions. In addition to choosing which products will be on sale, you can advertise discount coupons through your campaign , exchange coupons for leads or even think about a gamification strategy.