Editorial Calendar: What it is and how to create one
Posted: Tue Dec 24, 2024 4:01 am
Editorial calendar , but why do I need to have one? If you follow me here, you must have seen that I always recommend having an editorial calendar .
Because it helps you organize your content and be consistent, whether on social media or when creating content for your blog.
In fact, the editorial calendar is a powerful tool for your content marketing strategy.
So, if you are interested in the subject, stay with me until the end of this article and I will share with you everything you need to know about the editorial calendar .
In this article…
What is an editorial calendar?
Why use an editorial calendar?
Benefits of an editorial calendar
Editorial Calendar Template
How to create an editorial calendar
1 – Define your goals
2 – Define your persona (ideal client)
3 – Research and define the topics relevant to your audience
4 – Choose the dissemination channels
5 – Define the frequency of publications
6 – Plan your content
7 – Choose the tool you will use
8 – Follow the schedule and analyze the results
What is an editorial calendar?
An editorial calendar is an essential tool for planning and organizing the content you publish online, such as on social media, blogs and email marketing.
It works like a schedule based on a real calendar, where you list your entire content publishing strategy.
In other words, with the editorial calendar you have a clear vision of what will be published and when.
Digital marketing brings more online visibility to your company, but to achieve the desired results, it is necessary to have a well-defined marketing strategy and apply it.
In fact, the editorial schedule helps with organizing content and helps you ensure that you maintain the consistency needed to achieve satisfactory results.
The publishing calendar contains all the information about publications on digital channels:
The purpose of the content
The theme
The format
The persona
The sales funnel stage
Publication days and times
The ideal is to have a calendar with a simple model that meets your needs.
editorial calendar
Editorial calendar
Why use an editorial calendar?
There are several reasons to use an editorial calendar, such as:
Organization : As I mentioned, you have an overview of all your content and ensure that everything is as planned.
Consistency : One of the pillars of achieving results in content marketing is consistency, and when planning your content, you can be sure that you are publishing regularly and of high quality.
Greater control over your content strategy : you can be sure that your content is aligned with your marketing objectives and communication strategy.
Better performance and engagement : through the editorial afghanistan phone number data calendar you can identify the topics and types of content that most interest your audience, which leads to better performance and engagement.
In short, with an editorial calendar for social networks , such as Instagram and Pinterest , or for your blog, you can have more control over your content strategy and achieve better results.
Thinking about creating your company's website or blog? Here is the hosting I use for my projects and recommend
Benefits of an editorial calendar
In summary, the main benefits are:
Greater organization and efficiency
Consistent, high-quality content
Better performance and engagement
Greater control over content strategy
Editorial Calendar Template
To help you choose the best editorial calendar template for your content, I've researched a few templates to share as examples.
Note that the same calendar can be displayed in several ways:
Trello editorial calendar - table
Table
Trello editorial calendar - board
Frame
Trello editorial calendar - schedule
Timeline
Trello editorial calendar - calendar
Calendar
These templates I shared are from Trello. Now I'm going to share templates that you can find in Notion
Notion editorial calendar - list
Notion editorial calendar – list
Notion editorial calendar - calendar
Notion editorial calendar – calendar
In both tools you will find templates to customize and use.
How to create an editorial calendar
Define your goals
Define your persona (ideal customer)
Research and define the topics relevant to your audience
Choose the dissemination channels
Set the frequency of publications
Make content planning
Choose the tool you will use
Follow the schedule and analyze the results
As you may have noticed, we have a few steps to create a publishing schedule.
In addition to organizing content production, it also provides us with a history of all content already published by your company.
This allows you to know the number of publications for each stage of the sales funnel for each persona.
Additionally, you will have valuable information if you are using an SEO strategy , such as keywords already used and the relationship between the content themes.
Therefore, the information in an editorial calendar may vary depending on the type of content and media used.
So, let's go through the essential steps to create your editorial calendar:
Because it helps you organize your content and be consistent, whether on social media or when creating content for your blog.
In fact, the editorial calendar is a powerful tool for your content marketing strategy.
So, if you are interested in the subject, stay with me until the end of this article and I will share with you everything you need to know about the editorial calendar .
In this article…
What is an editorial calendar?
Why use an editorial calendar?
Benefits of an editorial calendar
Editorial Calendar Template
How to create an editorial calendar
1 – Define your goals
2 – Define your persona (ideal client)
3 – Research and define the topics relevant to your audience
4 – Choose the dissemination channels
5 – Define the frequency of publications
6 – Plan your content
7 – Choose the tool you will use
8 – Follow the schedule and analyze the results
What is an editorial calendar?
An editorial calendar is an essential tool for planning and organizing the content you publish online, such as on social media, blogs and email marketing.
It works like a schedule based on a real calendar, where you list your entire content publishing strategy.
In other words, with the editorial calendar you have a clear vision of what will be published and when.
Digital marketing brings more online visibility to your company, but to achieve the desired results, it is necessary to have a well-defined marketing strategy and apply it.
In fact, the editorial schedule helps with organizing content and helps you ensure that you maintain the consistency needed to achieve satisfactory results.
The publishing calendar contains all the information about publications on digital channels:
The purpose of the content
The theme
The format
The persona
The sales funnel stage
Publication days and times
The ideal is to have a calendar with a simple model that meets your needs.
editorial calendar
Editorial calendar
Why use an editorial calendar?
There are several reasons to use an editorial calendar, such as:
Organization : As I mentioned, you have an overview of all your content and ensure that everything is as planned.
Consistency : One of the pillars of achieving results in content marketing is consistency, and when planning your content, you can be sure that you are publishing regularly and of high quality.
Greater control over your content strategy : you can be sure that your content is aligned with your marketing objectives and communication strategy.
Better performance and engagement : through the editorial afghanistan phone number data calendar you can identify the topics and types of content that most interest your audience, which leads to better performance and engagement.
In short, with an editorial calendar for social networks , such as Instagram and Pinterest , or for your blog, you can have more control over your content strategy and achieve better results.
Thinking about creating your company's website or blog? Here is the hosting I use for my projects and recommend
Benefits of an editorial calendar
In summary, the main benefits are:
Greater organization and efficiency
Consistent, high-quality content
Better performance and engagement
Greater control over content strategy
Editorial Calendar Template
To help you choose the best editorial calendar template for your content, I've researched a few templates to share as examples.
Note that the same calendar can be displayed in several ways:
Trello editorial calendar - table
Table
Trello editorial calendar - board
Frame
Trello editorial calendar - schedule
Timeline
Trello editorial calendar - calendar
Calendar
These templates I shared are from Trello. Now I'm going to share templates that you can find in Notion
Notion editorial calendar - list
Notion editorial calendar – list
Notion editorial calendar - calendar
Notion editorial calendar – calendar
In both tools you will find templates to customize and use.
How to create an editorial calendar
Define your goals
Define your persona (ideal customer)
Research and define the topics relevant to your audience
Choose the dissemination channels
Set the frequency of publications
Make content planning
Choose the tool you will use
Follow the schedule and analyze the results
As you may have noticed, we have a few steps to create a publishing schedule.
In addition to organizing content production, it also provides us with a history of all content already published by your company.
This allows you to know the number of publications for each stage of the sales funnel for each persona.
Additionally, you will have valuable information if you are using an SEO strategy , such as keywords already used and the relationship between the content themes.
Therefore, the information in an editorial calendar may vary depending on the type of content and media used.
So, let's go through the essential steps to create your editorial calendar: