Segmenting Your List for Precision Targeting
Posted: Sun May 25, 2025 6:35 am
Once you have a growing phone list, segmentation is the critical next step. This involves dividing your subscribers into smaller, more manageable groups based on shared characteristics or behaviors.
Demographics: Age, gender, location, income level (if available).
Purchase History: What products or chile phone number list services have they bought? How frequently do they purchase?
Engagement Level: Are they new subscribers, frequent openers, or inactive contacts?
Website Behavior: Which pages have they visited? Have they abandoned a cart?
Preferences: Have they indicated specific interests (e.g., product categories, types of promotions)?
Customer Lifetime Value (CLV): Segment by high-value customers versus those with lower CLV.
Crafting High-Impact Targeted SMS Campaigns
With your segmented lists in hand, it's time to create messages that resonate. Remember, conciseness is key in SMS.
H3: Personalization Beyond Just a Name
While using a customer's first name is a good start, true personalization goes deeper.
Reference Past Behavior: "Hi [Name], loved our [Product X]? Get 15% off your next purchase!"
Location-Based Offers: "Craving coffee near [Neighborhood]? Your [Cafe Name] is open until 7 PM today!"
Lifecycle Stage Messaging: Send welcome messages to new subscribers, re-engagement messages to inactive ones, or loyalty rewards to frequent buyers.
Demographics: Age, gender, location, income level (if available).
Purchase History: What products or chile phone number list services have they bought? How frequently do they purchase?
Engagement Level: Are they new subscribers, frequent openers, or inactive contacts?
Website Behavior: Which pages have they visited? Have they abandoned a cart?
Preferences: Have they indicated specific interests (e.g., product categories, types of promotions)?
Customer Lifetime Value (CLV): Segment by high-value customers versus those with lower CLV.
Crafting High-Impact Targeted SMS Campaigns
With your segmented lists in hand, it's time to create messages that resonate. Remember, conciseness is key in SMS.
H3: Personalization Beyond Just a Name
While using a customer's first name is a good start, true personalization goes deeper.
Reference Past Behavior: "Hi [Name], loved our [Product X]? Get 15% off your next purchase!"
Location-Based Offers: "Craving coffee near [Neighborhood]? Your [Cafe Name] is open until 7 PM today!"
Lifecycle Stage Messaging: Send welcome messages to new subscribers, re-engagement messages to inactive ones, or loyalty rewards to frequent buyers.