This can also improve your assigned

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Ad rank: each keyword is . a quality score based on its relevance to the query. Ad group. And landing .

Page. As well as historical performance. Call-to-action cta contain a chile phone number list clear state the average price . Per unit a high-quality score means a lower cost-per-click cpc.

Which helps improve your roi . Roi. Additionally. Direct backlinks research shows that such ads will appear more frequently and in better locations. Such as at .

The top of. Key factors that impact your ad performance: your ad's relevance to the . Search query your keyword's relevance to your ad group your ad's historical click-through rate ctr .