Referral marketing leverages your happiest customers to generate high-quality leads. It works because people trust recommendations from peers far more than traditional advertising.
Start by creating a simple referral program. Offer a meaningful reward to both the referrer and the new lead—discounts, free upgrades, or even cash incentives. Tools like ReferralCandy, Friendbuy, and Postscript make setup easy.
Promote your program through email newsletters, thank-you costa rica phone number list pages, and post-purchase messages. Make it easy for customers to share their referral link across email, WhatsApp, or social media.
To increase participation, highlight the value of the reward and the ease of sharing. For example, “Give $10, Get $10” is clear and compelling. Add urgency with time-sensitive bonuses, like double rewards for referrals this month.
Track everything. Know who your top referrers are and recognize them publicly or with bonus perks. You can even gamify the process with leaderboards and milestone rewards.
Referral leads often convert at higher rates and are more loyal customers. By making it easy and rewarding for people to recommend your business, you unlock a powerful, low-cost lead generation channel.