How to Use Quizzes to Generate and Segment Leads
Posted: Sat May 24, 2025 6:31 am
Interactive quizzes are an underrated but highly effective tool for lead generation. They engage users, deliver personalized value, and allow businesses to segment leads based on responses.
The key is relevance. Build a quiz around a question your audience is curious about. For example: “What’s Your Marketing Strength?” or “Which CRM is Right for You?” Use platforms like Typeform, Interact, or Outgrow to create mobile-friendly, visually appealing quizzes.
Each question should feel easy and conversational. At the costa rica phone number list end of the quiz, require users to enter their email address to get results. Make sure your result pages offer insightful, personalized feedback based on their answers—this is where value meets conversion.
Segment your audience by tagging their results in your email marketing platform. If someone scores as a beginner, you can send educational content. If they score as advanced, offer a free demo or consultation.
Promote your quiz through blog posts, social media, and paid ads. People love sharing quiz results, which can amplify reach.
Quizzes not only generate leads but also give you deep insights into your audience’s needs, helping tailor future campaigns for even higher ROI.
The key is relevance. Build a quiz around a question your audience is curious about. For example: “What’s Your Marketing Strength?” or “Which CRM is Right for You?” Use platforms like Typeform, Interact, or Outgrow to create mobile-friendly, visually appealing quizzes.
Each question should feel easy and conversational. At the costa rica phone number list end of the quiz, require users to enter their email address to get results. Make sure your result pages offer insightful, personalized feedback based on their answers—this is where value meets conversion.
Segment your audience by tagging their results in your email marketing platform. If someone scores as a beginner, you can send educational content. If they score as advanced, offer a free demo or consultation.
Promote your quiz through blog posts, social media, and paid ads. People love sharing quiz results, which can amplify reach.
Quizzes not only generate leads but also give you deep insights into your audience’s needs, helping tailor future campaigns for even higher ROI.