Leveraging User-Generated Content to Build Trust and Generate Leads
Posted: Sat May 24, 2025 6:17 am
User-generated content (UGC) is content created by your customers—reviews, testimonials, case studies, or social media posts. It’s a goldmine for lead generation because it builds trust and social proof.
People trust other people more than brands. A glowing costa rica phone number list testimonial or a real-world case study speaks louder than any sales pitch. Display UGC prominently on your website, especially on landing pages and product/service pages.
Encourage reviews by asking customers post-purchase or post-service. Incentivize with discounts or entries into giveaways. Monitor platforms like Google, Trustpilot, and industry forums where people discuss your business.
Social proof can be repurposed into ads, emails, and lead magnets. A customer’s story turned into a case study can double as gated content to attract new leads. Authentic video testimonials on YouTube or LinkedIn also convert well.
Use tools like Yotpo, Loox, or Trustpilot to collect and manage UGC. Always get permission to repurpose content in your campaigns.
By showcasing satisfied customers, you let others do the selling for you—making lead generation more natural and effective.
People trust other people more than brands. A glowing costa rica phone number list testimonial or a real-world case study speaks louder than any sales pitch. Display UGC prominently on your website, especially on landing pages and product/service pages.
Encourage reviews by asking customers post-purchase or post-service. Incentivize with discounts or entries into giveaways. Monitor platforms like Google, Trustpilot, and industry forums where people discuss your business.
Social proof can be repurposed into ads, emails, and lead magnets. A customer’s story turned into a case study can double as gated content to attract new leads. Authentic video testimonials on YouTube or LinkedIn also convert well.
Use tools like Yotpo, Loox, or Trustpilot to collect and manage UGC. Always get permission to repurpose content in your campaigns.
By showcasing satisfied customers, you let others do the selling for you—making lead generation more natural and effective.