How to increase upselling by combining CRM and telephony CoMagic
Posted: Mon Dec 23, 2024 9:29 am
Content
Client
CRM for car
Calls to car owners from CRM using CoMagic
Saving on advertising
Results
The Quality Motors service center has created a loyalty program based on timely reminders to the car owner about the next service inspection of the car and scheduled work on replacing consumables. The best result was shown by a simple call to the CRM database using CoMagic telephony.
25% Conversion to deal
17% Average
Client
Quality Motors specializes in technical maintenance of telegram db cars from leading global manufacturers. It is the largest service center in Moscow for Land Rover and Jaguar brands.
Alexander Sukhovey, Marketing Director
For our service and business in general, the idea of a loyalty program is self-evident. People become regular customers because we know and keep a full history of their car's service. To keep customers informed about the dates of their next visit to the service center, we tested different solutions for the loyalty program: a mobile application, a personal account, etc. But due to the fact that repeat purchases are made quite rarely - people do not visit the car service for 3-6 months - such stationary solutions do not work very well. Few people have a mobile application to use it once every six months. Then we wrote a communication strategy based on analyzing the condition of the vehicle and notifying the car owner by phone about the next visit to the service center.
CRM for car
During the first visit to the service center, a free diagnostics of the car is carried out. Its results show such parameters as wear, date of service visits, installed units, assemblies, etc. Based on this analysis, the date of the next contact for replacing consumables and checking the condition of the car is formed. The entire technical sheet of the car, along with the phone number of the car owner, is entered into a special CRM "Alfa-Auto" from 1C.
Subscribe to the newsletter
Once a week we will send you useful materials, a selection of interesting cases and articles.
E-mail
Subscribe
By clicking the button, you confirm that you agree to receive the newsletter.
Calls to car owners from CRM using CoMagic
Virtual PBX from CoMagic allows you to make convenient calls to clients directly from the CRM. Thanks to the integration of CoMagic and CRM, the manager sees the topic of the future call and contacts the client shortly before the scheduled service date. Working with telephony showed the highest conversion rate. Initially, it was 17%, since mechanics called car owners, but soon grew to 25% when professional sellers began to make calls. Before that, the company also tried e-mail newsletters and push notifications in mobile applications. They did not show such high results, but they have a positive effect on the growth of conversion.
As the business grew, the company improved its work with telephony. Initially, the CRM simply added dates for a call back to the client; recently, an automatic call back was connected.
Saving on advertising
Using CoMagic telephony in conjunction with CRM allowed us to save on attracting new customers and make additional sales to current ones. Telephony turned out to be the most convertible channel precisely because of the specifics of the service center business. Owners of premium car brands pay close attention to the condition of an expensive car, so they are ready to spend time communicating with a professional consultant.
Client
CRM for car
Calls to car owners from CRM using CoMagic
Saving on advertising
Results
The Quality Motors service center has created a loyalty program based on timely reminders to the car owner about the next service inspection of the car and scheduled work on replacing consumables. The best result was shown by a simple call to the CRM database using CoMagic telephony.
25% Conversion to deal
17% Average
Client
Quality Motors specializes in technical maintenance of telegram db cars from leading global manufacturers. It is the largest service center in Moscow for Land Rover and Jaguar brands.
Alexander Sukhovey, Marketing Director
For our service and business in general, the idea of a loyalty program is self-evident. People become regular customers because we know and keep a full history of their car's service. To keep customers informed about the dates of their next visit to the service center, we tested different solutions for the loyalty program: a mobile application, a personal account, etc. But due to the fact that repeat purchases are made quite rarely - people do not visit the car service for 3-6 months - such stationary solutions do not work very well. Few people have a mobile application to use it once every six months. Then we wrote a communication strategy based on analyzing the condition of the vehicle and notifying the car owner by phone about the next visit to the service center.
CRM for car
During the first visit to the service center, a free diagnostics of the car is carried out. Its results show such parameters as wear, date of service visits, installed units, assemblies, etc. Based on this analysis, the date of the next contact for replacing consumables and checking the condition of the car is formed. The entire technical sheet of the car, along with the phone number of the car owner, is entered into a special CRM "Alfa-Auto" from 1C.
Subscribe to the newsletter
Once a week we will send you useful materials, a selection of interesting cases and articles.
Subscribe
By clicking the button, you confirm that you agree to receive the newsletter.
Calls to car owners from CRM using CoMagic
Virtual PBX from CoMagic allows you to make convenient calls to clients directly from the CRM. Thanks to the integration of CoMagic and CRM, the manager sees the topic of the future call and contacts the client shortly before the scheduled service date. Working with telephony showed the highest conversion rate. Initially, it was 17%, since mechanics called car owners, but soon grew to 25% when professional sellers began to make calls. Before that, the company also tried e-mail newsletters and push notifications in mobile applications. They did not show such high results, but they have a positive effect on the growth of conversion.
As the business grew, the company improved its work with telephony. Initially, the CRM simply added dates for a call back to the client; recently, an automatic call back was connected.
Saving on advertising
Using CoMagic telephony in conjunction with CRM allowed us to save on attracting new customers and make additional sales to current ones. Telephony turned out to be the most convertible channel precisely because of the specifics of the service center business. Owners of premium car brands pay close attention to the condition of an expensive car, so they are ready to spend time communicating with a professional consultant.