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To choose the expressions that your future customers will search for, you must list the different topics of your product or service offering. Always go from the general to the specific, trying to find synonyms for each topic.

As a shoe retailer, are you going to position yourself in sneakers, heels, boots, etc.? You can then refine your products according to other segmentation criteria: round, square or pointed toe, wedge or stiletto, satin or lace-up.

6. Listen to your collaborators
It is necessary to have feedback from all members of your company who are in contact with your potential customers or clients. To do this, consult with your customer service or after-sales service or your sales representatives. They will be able to communicate to you the opinions, comments, questions of your target audience. This source of information will give you new ideas for content to write and keywords or phrases to exploit.

7. Ask your prospects/customers
Another solution that comes from the source is to get informed through your characters. The contact number data comments they leave on your website or on your social networks are a goldmine of information to process.

Otherwise, why not ask them the question directly, face to face, via email or phone using questionnaires? Your goal here is to collect data and find out what your audience is interested in.

Keyword generation software
The most obvious one, the top spot, is that this free keyword tool has been a favorite for many years. Not only is Google Keyword Planner a good choice when starting a new site, but it can also be your best friend as you grow and produce more content. The main benefit of this tool is easy to see: you can get information directly from Google, which is the search engine you'll likely turn to when optimizing your website.

AdWords and SEO Keyword Permutation Generator
This is a challenge you may face when launching your new site. While you're familiar with the top keywords in your niche, you don't know where to go from there. And as you know, that can be a problem as you create more content. With the AdWord & SEO Keyword Permutation Generator tool, it's easy to get creative as you search for keywords that align with your site, your marketing strategy, and your goals.

One major limitation of this tool is that it sometimes generates keywords that don't make sense to rank well quickly. You need to edit these keywords according to your requirements. This means that you need to be prepared to spend a good amount of time moving through the list, looking for those that best fit your site.

SEMrus
To expand your semantic field, you can use a very complete tool like SEMrush. It has several functions: SEO audit, crawling, SEO campaign monitoring, keyword monitoring, analysis of your competitors.

In addition, it lists the best keywords for your SEO with very detailed information about each one: cost per click, number of results, volume, trend.

Although it is a service with a fairly high price and requires time before you can fully manage it, we advise you because with this tool you get the “all in one”.

There are many other keyword generation programs available and some of them are free: Uber Suggest, Yooda Insight, etc.

Conclusion
As you can see, choosing the right queries that drive traffic to your website shouldn't be a matter of puzzles, but rather a long, thoughtful job.

Now you have all the tricks to find the key phrases that will make you offer great content to your users.