In 2010, there was a decline in the production of sausage products in Kazakhstan. At the same time, the capacity for the production of sausage products was loaded only by 32%. This indicates a reduction in demand for sausage products in our Republic. This is partly due to changes in consumer preferences, and partly depends on problems in the sausage production industry. It should be noted that in 10 months of 2011, sausage production increased by 6.1% compared to the same period in 2010.
On average,, one Kazakhstani consumes about 6.7 kg of sausages per year. At the same time, the leader in consumption is semi-smoked sausages (45% of sausage consumption). Cooked sausage accounts for about 35% of consumed sausage, 20% is for hot dogs, etc. At the same time, the consumption rate of sausages is almost 2 times higher among the rural population.
Sausage imports have remained virtually unchanged bolivia cell phone number list compared to the previous year. In 2009, about 25.3 thousand tons of sausages were imported. In 2010, imports changed insignificantly and amounted to about 25.4 thousand tons. About 99% of all imported sausage products come to Kazakhstan from Russia.
The most important points when choosing sausages are:
Product appearance. Consistency, color, smell. Consumers choose primarily with their eyes.
In second place is personal consumption experience . This factor is typical for food products, that people primarily rely on their own experience of past purchases and consumption.
Of course, the price of the product is also important for consumers . There is a certain stereotype that good sausage cannot be cheap.
Another important factor is the name of the manufacturer. The brand is often a collective image, a stereotype, thanks to which it becomes easier for consumers to choose sausage. The name of the manufacturer includes the level of quality and price and recommendations of friends. Therefore, a good name and brand of the company in the food market is "worth a lot".