How to find the right provider for your website
Posted: Tue Apr 22, 2025 6:17 am
1. Do you know what you want?
Before you contact the first agencies, it's worth taking a thorough look inside. Have you already clearly identified and defined your needs? Where are the problems, what's not working properly? Perhaps your website is technically outdated or needs a fundamental design and content refresh or relaunch. Or perhaps your digital strategy is flawed, causing many measures to fizzle out. Ideally, you already have an idea of what you want to achieve with your communications. But even if you don't yet know exactly, a good provider will help you flesh out ideas and goals.
Create a list of questions and problems relevant to your business. It may also be helpful to prioritize this list. What is an absolute necessity and what is a nice-to-have?
2. Which specialist should it be?
One thing is clear: Concentrating on a single discipline won't get you very far when norway phone number data creating your new website. Therefore, your future agency shouldn't be overly specialized. For example, choosing a partner who specializes in a specific content management system only makes sense if you know in advance that this system will optimally cover all your requirements. This requires that you familiarize yourself with the advantages and disadvantages of various content management systems in order to decide which one is the best fit. For everyone else who doesn't have in-depth knowledge of the various disciplines of online marketing, the key word is interdisciplinarity. This simply means: the more the agency uses and combines approaches and methods from different disciplines, the better.
An example:
Sales reports that prospective customers are increasingly backing up their purchasing decisions by researching your website and gathering information about your products and services there before making a purchase. And you have the problem that your website is outdated in terms of content, technology, and design. The last relaunch was a few years ago, and the online presence no longer reflects your brand identity. The content is difficult to maintain and is no longer up-to-date.
At the same time, your website is barely attracting visitors and certainly not generating leads. In short, it's simply not performing and isn't generating qualified leads who can be developed further through sales. Focusing exclusively on a design refresh won't solve your problem; it will simply make your site look better. So, in addition to web design , you also need input on search engine marketing, email marketing, Google Ads, and social media to bring prospects to your website. You also need an agency that knows methods that can turn new website visitors into leads, inquiries, and sales. In other words, an agency that 's at home in inbound marketing .
Before you contact the first agencies, it's worth taking a thorough look inside. Have you already clearly identified and defined your needs? Where are the problems, what's not working properly? Perhaps your website is technically outdated or needs a fundamental design and content refresh or relaunch. Or perhaps your digital strategy is flawed, causing many measures to fizzle out. Ideally, you already have an idea of what you want to achieve with your communications. But even if you don't yet know exactly, a good provider will help you flesh out ideas and goals.
Create a list of questions and problems relevant to your business. It may also be helpful to prioritize this list. What is an absolute necessity and what is a nice-to-have?
2. Which specialist should it be?
One thing is clear: Concentrating on a single discipline won't get you very far when norway phone number data creating your new website. Therefore, your future agency shouldn't be overly specialized. For example, choosing a partner who specializes in a specific content management system only makes sense if you know in advance that this system will optimally cover all your requirements. This requires that you familiarize yourself with the advantages and disadvantages of various content management systems in order to decide which one is the best fit. For everyone else who doesn't have in-depth knowledge of the various disciplines of online marketing, the key word is interdisciplinarity. This simply means: the more the agency uses and combines approaches and methods from different disciplines, the better.
An example:
Sales reports that prospective customers are increasingly backing up their purchasing decisions by researching your website and gathering information about your products and services there before making a purchase. And you have the problem that your website is outdated in terms of content, technology, and design. The last relaunch was a few years ago, and the online presence no longer reflects your brand identity. The content is difficult to maintain and is no longer up-to-date.
At the same time, your website is barely attracting visitors and certainly not generating leads. In short, it's simply not performing and isn't generating qualified leads who can be developed further through sales. Focusing exclusively on a design refresh won't solve your problem; it will simply make your site look better. So, in addition to web design , you also need input on search engine marketing, email marketing, Google Ads, and social media to bring prospects to your website. You also need an agency that knows methods that can turn new website visitors into leads, inquiries, and sales. In other words, an agency that 's at home in inbound marketing .