Ecommerce: come funziona e come fare i primi passi

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First of all, it should be clarified that there is no “universal” e-commerce, but rather a constellation of different solutions based on the type of business you want to start.

And this does not only concern the type of goods offered.

Just think of the substantial difference between B2B (Business to Business) and B2C (Business to Customers).

The first category includes businesses whose accurate mobile phone number list clientele is exclusively made up of companies, while the second category focuses on sales directed towards actual “customers”, end customers.

There is then an “administrative” distinction between e-commerce with or without a warehouse (in dropshipping) in which the burden of logistics and shipping is entrusted to third parties.

For this category, dropshipping, there is a very important preliminary step:

The choice of products
A market analysis (of the serious kind) would be ideal for attacking one or more unknown markets, but, alas, they are not exactly cheap.

However, there are some tools to test the waters and verify the online saleability of a certain product.

Here are some tips:

Find a niche, but not too much
Selling niche products helps you position yourself more easily in the market, but at the same time it is necessary to verify and quantify in general terms the demand in that particular niche.

Selling “mainstream” products starting from scratch is a bloodbath: you will clash with the top players, competitors who have been positioned for years with much more investment capacity and brand authority.

If the niche is too niche, however, the audience of potential customers will not be sufficient to obtain an adequate profit.

The important thing at this stage is not to fall too in love with your own ideas and to look at the market with the most impartial eye possible .

You can use free or freemium tools , such as Google Trends , Ubersuggest , SimilarWeb , to check online interest in a specific product category and “spy” on competitors.

Not sure how to do it or want a more in-depth analysis? Write to us!

The steps following the choice of the product are common to most sales websites, and thanks to them you can draw up a list of preparatory activities for starting an e-commerce.

The target at the center
It may seem obvious, but many people make this mistake.

The customer must be at the center of the design of an e-commerce site .

Once we have identified and defined our target , we need to build a customer journey that is as pleasant as possible.

The funnel, the landing pages, the user experience are the discriminants that will decree the success or failure of an e-commerce.

Propaganda can help you design a winning customer journey .