How to Conduct Competitive Analysis in Digital Marketing?

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Competitive analysis in digital marketing is the process by which a business identifies, understands and evaluates its online competitors. This analysis helps a business understand who its competitors are, what strategies they use, their market share, strengths and weaknesses, marketing channels used and customer responses.

Competitive analysis is an important part of your digital marketing strategy . You learn about telegram data
your competitors’ strategies so you can improve and grow by building on your strengths and minimizing your weaknesses. In this blog post, we’ll cover how to do competitive analysis with free tools:

Contents
What is Competitive Analysis in Digital Marketing? (A detailed look)
Why Should You Conduct a Competitive Analysis?
What does Competitive Analysis include?
Competitor Analysis Tools