Audience burnout from targeted advertising on Instagram and VKontakte

[mdabuhasan]

A good targetologist is worth his weight in gold. And in the literal sense: an amateur in this field threatens the company with a senseless waste of budget, because incorrectly configured targeted advertising is an ineffective campaign, which means a loss of money in the absence of real sales.

How to recognize a good targetologist?
A professional in setting up targeted advertising, first of all, collects as much phone number library information as possible about the company, the advertised product, the sales volume, and forms a portrait of the average client.

Secondly, a competent targetologist always uses UTM tags and can write the text of the ad and make a picture himself. He always provides full statistics of the advertising campaign.

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And finally: a good specialist correctly segments the audience of an advertising campaign. To do this, he uses special profile services, with the help of which he studies the parameters, user behavior and analyzes suitable communities.

What is audience segmentation?
Segmentation is essential for setting up an advertising campaign. It is necessary to select one or more groups of people with specified parameters who are potentially interested in the product and are ready to buy it, and to show the ad only to them. Due to the highly specialized display of advertising, its effectiveness increases, which is expressed in the growth of sales.

You can segment your audience by many criteria: age, place of residence, device type, inte