How to do market analysis with the tools available to an entrepreneur? We have already said that to do a complete competitor analysis it is necessary to use sites and models that facilitate the task and allow you to have a final result that is exhaustive and in-depth.
Here are the most useful competitor analysis tools, each specific to a specific area to explore.
1. Competitor Analysis and Social Listening: Google Alert
Are you familiar with Google Alerts ? If your email inbox isn't already full of these useful reports, you're missing out on one of the simplest yet most effective competitor analysis tools out there. Google Alerts is a completely free analysis tool that sends you email notifications every time something new appears on a search term you specify.
Simply enter a brand name and you’ll receive a notification whenever greece email list new content about that brand appears online. This could be reviews, news stories, or even references in other articles or websites. You can also filter to only receive certain types of news, and indicate how often you want to receive these emails (once a day should be enough).
You can use this tool to search for information not only about your competitors, but also about products and services that are part of your market niche.
You will then receive a free daily competitor analysis, so at a glance you can see what your competitors are up to and/or what is happening in your target market.
Then there are paid tools like Mention that do much more accurate social monitoring of your competitors, if you want to get serious.
2. Dropship Spy, the tool for competitor analysis in dropshipping
dropship spy
Dropship Spy is an indispensable analysis tool for dropshipping.
It is a software that offers various tools for ecommerce entrepreneurs and allows you to find winning and highly promising products.
The best tools for competitor analysis, area by area
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