How much do you know about the topic?

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I may be an art enthusiast but know nothing about it from a technical or historical point of view. With this assumption, creating a successful blog on this topic could be a difficult task and the content would quickly run out.

Not to mention that I wouldn't be able to give my special contribution, my "something extra" that could differentiate me from my competitors.

To choose what to talk about on your blog, think about topics that you like, that interest many people, and that you know very well.

What is the SERP like? Or who would be your competitors?
You need to find out what strategy your competition is adopting, understand what topics are attracting the most traffic and piquing the interest of your audience.

Starting from an analysis of the competitors that are on the first page laos email list of Google for some keywords of your interest, find your strengths, think about how you can integrate existing content with innovative ideas that are different from the information already in circulation.

As for the number of searches, there are many SEO tools (even free ones) that you can use to find out the monthly search volume . These are obviously estimates, but they can give you an idea of ​​the liveliness of a market niche. Here are some:

If you are not starting from scratch and already have clear ideas, establishing the objectives of your blog could be simple and immediate.

If you are just starting out in the world of blogging without another project or foundation, it could be more complicated.

Ask yourself: what do you want to achieve with your blog a year from now?