Examples of customer loyalty

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This way, the customer will be encouraged to leave a review as soon as possible, and if they have had a positive experience with your business, they will return to purchase from you thanks to the additional incentive of the discount.

After analyzing how to retain customers, a great way to find customer loyalty ideas is to look at the strategies used by companies that have succeeded splendidly in this endeavor.

Amazon Prime gives Amazon members unlimited one-day delivery at no additional cost on 2 million products, and two- or three-day delivery on millions more.

All this, after a 30-day free trial period, for an annual subscription of 36 euros.

The subscription also includes access to Prime Video and Prime Music , Amazon's video and audio streaming services, respectively.

Amazon is a great example of customer loyalty.

Nowadays, Amazon is no longer a simple e-commerce, it is a real search engine. With millions of products available, anyone who needs to buy a product online turns to Amazon.

Sephora
Sephora

Sephora , the well-known cosmetics brand, is an example of a brand that uses germany email list the points collection system we talked about earlier to gain customer loyalty.

Every euro spent in their store, online or physical, allows customers to earn points with which they can get free products.

Additionally, Sephora offers three types of loyalty cards, White, Black and Gold, each with different benefits.

For example, with the Sephora Gold card, customers receive a gift of their choice worth €30, and two exclusive gifts per year.

Another way to increase customer loyalty used by Sephora? Gold cardholders have a dedicated customer service number at their disposal.

Apple
Customer Loyalty: Apple

The level of customer loyalty achieved by Apple would deserve an entire article.

The Cupertino company has in fact created an extremely strong brand image, and has established an emotional relationship with customers that has surpassed all customer loyalty strategies, without the need to offer special gifts or promotions.

As Guy Kawasaki explains in his book “ Creating Customer Evangelists ,” the company was able to transform customers into a volunteer sales force.

Apple customer loyalty is in fact not only voluntary, but particularly long-lasting.

Just take any Apple customer and they will be able to list endless reasons why their iPhone is better than any other smartphone and why they will never change brands.