A snippet is a single search result in the search engine results pages.A snippet consists of at least three parts:
The blue title (meta title)
The URL of the result
The description (meta description)
Screenshot of a SERP snippet with labels for title, URL and description
Why optimize snippets?
Competition in the search engine result pages (SERPs) is naturally cayman islands cell phone number list/ fierce. Other results appear above and below you.
Even if you rank first for your keyword, there are usually still ads above it (which many Google users are finding increasingly difficult to distinguish from organic results, despite the declaration). So you're facing fierce competition.
Your goal with good rankings is to attract as many people as possible to your site and convince them of your offerings. But a good ranking alone won't help you. Users need to be drawn to your snippet. It needs to stand out from the rest of the search results in terms of content (and ideally, visually) in a way that convinces users.
Meta titles and descriptions are stored individually for each URL. This is done via the respective meta data in the backend of your site.
In addition, a snippet can contain images, star ratings, dates, and sitelinks (links to relevant subpages or text passages). These are called rich snippets (more on this later).