The basic idea is to identify keywords that are relevant to your business but that your competitors aren't yet using or aren't achieving good rankings for. You don't have to fight over the most competitive keywords; you can also pursue a strategy of developing new keywords where it might be easier to achieve good first-page rankings than where your competitors are already occupying positions 1, 2, or 3.
For larger data sets, it's definitely a good idea to export the analysis anhui cell phone number list/ results to Excel so you can further process the data there. As you can see below, the data is also expanded to include the CPC.
funeral wreath
wedding flower
Based on the results, as in-house SEO at Floraprima, I would perhaps try to optimize the keyword "funeral wreath" more intensively. As you can see from the website, they offer funeral floristry and also offer various wreaths.
If I were working for Blume2000, I might consider tackling the topic of wedding floristry. FloraPrima also offers this and already ranks very highly, but there definitely seems to be room for improvement in terms of website usability. I can't find a "wedding" section, and there's no real search function where I can enter something like "bridal bouquet." Perhaps Blume 2000 can improve some aspects of its website and thus open up a new niche.