Conversion Rate: How to Bring More Customers to Your Ecommerce
Posted: Mon Apr 21, 2025 8:33 am
Conversion rate: whether you are thinking of opening an online store or you already have one, you will surely have come across this term. But what is the conversion rate of an e-commerce? How is it calculated? And above all, how is it optimized?
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Ecommerce Conversion Rate: What is it?
According to the definition given by the Google Ads Help , the conversion rate is:
“The average number of conversions per ad interaction, expressed as a percentage.”
In a similar way, the conversion rate of an e-commerce is:
The ratio of the number of visitors to the website to the number of visitors who take an action, i.e. conversion .
This conversion can be represented by completing a purchase, signing up for the newsletter, requesting further information and so on.
In practice, any type of action that demonstrates an interest in taiwan email list the business. Once the visitor has been converted, we are talking about lead generation .
→ Click here to launch your online business with Shopify
conversion rate organization
How is customer conversion rate calculated?
To calculate the conversion rate of customers on your store, you must first know how many people arrive on your site each month.
Let's say your site gets 10,000 visits from individuals each month. Of those, 200 make a purchase.
To calculate the conversion rate of your ecommerce, you will have to divide the actions performed by the visits received, and multiply the result by 100.
shopify logo
Start selling online with Shopify today
Start your free trial
white sneakers
black sneakers
oberlo-sketch
Ecommerce Conversion Rate: What is it?
According to the definition given by the Google Ads Help , the conversion rate is:
“The average number of conversions per ad interaction, expressed as a percentage.”
In a similar way, the conversion rate of an e-commerce is:
The ratio of the number of visitors to the website to the number of visitors who take an action, i.e. conversion .
This conversion can be represented by completing a purchase, signing up for the newsletter, requesting further information and so on.
In practice, any type of action that demonstrates an interest in taiwan email list the business. Once the visitor has been converted, we are talking about lead generation .
→ Click here to launch your online business with Shopify
conversion rate organization
How is customer conversion rate calculated?
To calculate the conversion rate of customers on your store, you must first know how many people arrive on your site each month.
Let's say your site gets 10,000 visits from individuals each month. Of those, 200 make a purchase.
To calculate the conversion rate of your ecommerce, you will have to divide the actions performed by the visits received, and multiply the result by 100.