When Courtney White, the owner of children's
Posted: Mon Apr 21, 2025 7:01 am
clothing store Finer and Dandy , first started out, she was so busy building her website, researching products, and finding suppliers, she didn't take a moment to think about how she would handle customer service. Then, she came face-to-face with one of the biggest mistakes to avoid in business , which forced her to make a decision that would impact the future of her business.
In the beginning, I spent months researching, contacting suppliers, ordering and testing products, and trying to be careful about the selection of items I would sell. After finding a couple of reliable suppliers, what started out as great service and fast delivery suddenly changed when some of my customers started contacting me about pacifier clips that hadn't arrived.
When one of my clients (Adrienne Jennings of @thejenningsgirls) started netherlands email list asking me where her pacifier clip was, my first instinct was to get the problem out of the way as quickly as possible by giving her a refund so I could move on.
That was a pivotal moment for me, when I realized that my customer service was going to be the core identity of my store and that it was the main aspect that would give me a huge advantage over the competition.
Rather than get rid of the problem as quickly as possible, I offered to send her some free products and refund her for the pacifier clip (which was eventually delivered). She really liked the items I sent her and asked me to collaborate with her on an Instagram giveaway. Adrienne’s Instagram page is an influential page in my target market , which is babies, and this collaboration gave me a nice boost in followers and engagement.
In the beginning, I spent months researching, contacting suppliers, ordering and testing products, and trying to be careful about the selection of items I would sell. After finding a couple of reliable suppliers, what started out as great service and fast delivery suddenly changed when some of my customers started contacting me about pacifier clips that hadn't arrived.
When one of my clients (Adrienne Jennings of @thejenningsgirls) started netherlands email list asking me where her pacifier clip was, my first instinct was to get the problem out of the way as quickly as possible by giving her a refund so I could move on.
That was a pivotal moment for me, when I realized that my customer service was going to be the core identity of my store and that it was the main aspect that would give me a huge advantage over the competition.
Rather than get rid of the problem as quickly as possible, I offered to send her some free products and refund her for the pacifier clip (which was eventually delivered). She really liked the items I sent her and asked me to collaborate with her on an Instagram giveaway. Adrienne’s Instagram page is an influential page in my target market , which is babies, and this collaboration gave me a nice boost in followers and engagement.