How to master the content marketing process
Posted: Mon Apr 21, 2025 5:26 am
The content marketing process is ideal for the structured and, above all, efficient creation of content. Each phase is carefully thought through and documented step by step. The individual phases can be divided into analysis, conception, production, distribution, and evaluation. The names of each individual phase are not fixed and can be changed or expanded according to your own ideas.
This makes the analysis phase child’s play
The first step should analyze and document framework conditions such as goals, target audience, general topic, and opportunities for content production. This phase is so important because it lays the foundation for the subsequent course of the content campaign.
Content Marketing Process ReachX-1
Tip 1 – Prioritize keyword analysis
Once you've defined your goal and target audience, move on to keyword analysis. The relevant focus and semantic keywords will help you research topics and provide a quick overview. Here, you'll see which topics or terms are related to the selected focus keyword. This often allows you to define further subtopics and thus a rough structure for the upcoming conception and production.
Keywords-content-marketing-process
Tools like Google’s Keyword Planner, Xovi, and also tools like termlabs.io will germany phone number data help you here.
Creative content conception
The second step of the content marketing process requires two things above all: creativity and time!
You'll have to figure out for yourself how best to unleash your creativity. In general, brainstorming, mind mapping, and simple Q&A sessions can help, as can internet research, because the web offers virtually everything. You just have to know where to look.
Tip 2 – Internet research for topics and trends
Below you will find a few good sites that will help you find ideas and search for trends on the Internet:
Free tools like AnswerThePublic
Content Marketing Process - AnswerThePublic
Paid tools like termlabs.io
research with termlabs
Information and news sites such as Horizont, t3n or deutsche startups
Research German startups
Google Search itself always offers ideas about search query suggestions.
Content Marketing Process - Search Query
Topic-specific forums
Competitor websites
Social networks like Facebook and Instagram, but also Pinterest, are great for certain topics.
This makes the analysis phase child’s play
The first step should analyze and document framework conditions such as goals, target audience, general topic, and opportunities for content production. This phase is so important because it lays the foundation for the subsequent course of the content campaign.
Content Marketing Process ReachX-1
Tip 1 – Prioritize keyword analysis
Once you've defined your goal and target audience, move on to keyword analysis. The relevant focus and semantic keywords will help you research topics and provide a quick overview. Here, you'll see which topics or terms are related to the selected focus keyword. This often allows you to define further subtopics and thus a rough structure for the upcoming conception and production.
Keywords-content-marketing-process
Tools like Google’s Keyword Planner, Xovi, and also tools like termlabs.io will germany phone number data help you here.
Creative content conception
The second step of the content marketing process requires two things above all: creativity and time!
You'll have to figure out for yourself how best to unleash your creativity. In general, brainstorming, mind mapping, and simple Q&A sessions can help, as can internet research, because the web offers virtually everything. You just have to know where to look.
Tip 2 – Internet research for topics and trends
Below you will find a few good sites that will help you find ideas and search for trends on the Internet:
Free tools like AnswerThePublic
Content Marketing Process - AnswerThePublic
Paid tools like termlabs.io
research with termlabs
Information and news sites such as Horizont, t3n or deutsche startups
Research German startups
Google Search itself always offers ideas about search query suggestions.
Content Marketing Process - Search Query
Topic-specific forums
Competitor websites
Social networks like Facebook and Instagram, but also Pinterest, are great for certain topics.