inbound marketing how to get started
Posted: Mon Apr 21, 2025 5:24 am
The marketer's task is to follow and accompany him in all the phases we have seen so far, through the tools and strategies we have talked about.
In addition to this “customer support” phase, it is necessary to nurture the relationship with purchasing contacts. The so-called lead nurturing, literally nourishment of contacts. A bit like when you cultivate a friendship.
What you will have to do is cultivate the relationship with your potential customers by constantly offering them valuable content, suggestions, promotions and ideas.
To do this you will always have to take into account customer turkey email list segmentation by carrying out lead scoring to classify your potential customers and develop, for each of them, targeted communication based on their data and the actions performed on your site.
Clearly there is an automation of this process thanks to software like that offered by HubSpot.
Loyalty is a very important element if you want to grow your business. A satisfied customer can become your best promoter by speaking well of your company and your products, do not underestimate the importance of word of mouth.
Furthermore, it is important to continue to keep the relationship alive with him, even after purchases, by sending him updates, useful materials, new offers, etc. In this way he will not feel abandoned by your company.
In addition to this “customer support” phase, it is necessary to nurture the relationship with purchasing contacts. The so-called lead nurturing, literally nourishment of contacts. A bit like when you cultivate a friendship.
What you will have to do is cultivate the relationship with your potential customers by constantly offering them valuable content, suggestions, promotions and ideas.
To do this you will always have to take into account customer turkey email list segmentation by carrying out lead scoring to classify your potential customers and develop, for each of them, targeted communication based on their data and the actions performed on your site.
Clearly there is an automation of this process thanks to software like that offered by HubSpot.
Loyalty is a very important element if you want to grow your business. A satisfied customer can become your best promoter by speaking well of your company and your products, do not underestimate the importance of word of mouth.
Furthermore, it is important to continue to keep the relationship alive with him, even after purchases, by sending him updates, useful materials, new offers, etc. In this way he will not feel abandoned by your company.