Definition of usability and user experience
Posted: Mon Apr 21, 2025 5:10 am
On the web, usability refers to the ease of use of elements necessary for controlling websites and web apps. "Good" usability is defined as the ease of use of a product that is particularly simple and intuitive. Usability is standardized by the DIN EN ISO 9241-11 standard.
“The usability of a product is the extent to which it can be used by a specific user to achieve specific goals in a specific context effectively, efficiently, and satisfactorily.”
On the web, user experience refers to "user-friendliness" and "visitor experience" on israel phone number data websites and web apps. In contrast to usability, user experience focuses on the overall impression the user should receive. Therefore, user experience primarily focuses on color, structure, and design elements, which are used to implement product presentation and self-promotion accordingly. User experience is standardized by DIN EN ISO 9241-210.
“Perceptions and reactions of a person that arise from the use or expected use of a product, system, or service.”
Usability is therefore crucial for navigation on the website and in the web app. The user experience creates the first positive impressions in the form of colors and design elements.
What has changed with the relaunch?
During the relaunch, several aspects of web design, user experience, and usability were adjusted and improved. The content was transferred almost completely and identically from the old website to the new layout, apart from minor adjustments. To obtain a representative result for this test, three subpages were deliberately selected where no content changes were made one month before and one month after the relaunch.
Almost everything in the design has been changed, from the logo and CI colors to the font used for the text content. Some of the website structure has also been adjusted. Looking at the new website as a whole, even without web design knowledge, it's clear that the site's design has been significantly improved, and its usability has been optimized.
“The usability of a product is the extent to which it can be used by a specific user to achieve specific goals in a specific context effectively, efficiently, and satisfactorily.”
On the web, user experience refers to "user-friendliness" and "visitor experience" on israel phone number data websites and web apps. In contrast to usability, user experience focuses on the overall impression the user should receive. Therefore, user experience primarily focuses on color, structure, and design elements, which are used to implement product presentation and self-promotion accordingly. User experience is standardized by DIN EN ISO 9241-210.
“Perceptions and reactions of a person that arise from the use or expected use of a product, system, or service.”
Usability is therefore crucial for navigation on the website and in the web app. The user experience creates the first positive impressions in the form of colors and design elements.
What has changed with the relaunch?
During the relaunch, several aspects of web design, user experience, and usability were adjusted and improved. The content was transferred almost completely and identically from the old website to the new layout, apart from minor adjustments. To obtain a representative result for this test, three subpages were deliberately selected where no content changes were made one month before and one month after the relaunch.
Almost everything in the design has been changed, from the logo and CI colors to the font used for the text content. Some of the website structure has also been adjusted. Looking at the new website as a whole, even without web design knowledge, it's clear that the site's design has been significantly improved, and its usability has been optimized.