Optimize link juice distribution
Posted: Mon Apr 21, 2025 3:56 am
The goal of link juice distribution is to ensure that link juice is neither wasted nor hoarded, but rather distributed optimally across your site. You should manage this so that important URLs are linked internally more often than less important URLs. However, you shouldn't make this decision based on gut feeling. It's important to rely on key data. Create a list for this:
First of all, you need the corresponding backlinks per URL, i.e. how many backlinks switzerland phone number data does the respective URL get from your website and from how many different domains does it get these
Now export all in-links and delete all URLs that do not have the status quo 200, as well as all non-HTML files and all external URLs
In the next step, you'll create a pivot table to see where on the website the inlinks come from. You create this table by assigning the rows to the URL target, the columns to the link positions, and the values to the sources.
Next, export the HTML files
In the last step, you combine all your information in a spreadsheet with the S-reference
Now you can see all in-links, out-links, link positions, your backlinks, and the number of domains at a glance. You can then submit your spreadsheet with additional information, such as the visibility score from Sistrix , the domain value from ahrefs , or the impressions from Google Search Console .
Correctly interpret the information provided by internal links
In order to correctly interpret the information from your table regarding internal linking and act accordingly, you should carefully examine the in-links, out-links and backlinks individually and in relation to each other.
Example: You see that a URL has 34 backlinks, but only 3 inbound links and 1 outbound link. You should ask yourself why the page seems so interesting to others, but so uninteresting to you internally. You probably haven't linked this page sufficiently internally. You should better distribute the accumulated link juice with outbound links.
First of all, you need the corresponding backlinks per URL, i.e. how many backlinks switzerland phone number data does the respective URL get from your website and from how many different domains does it get these
Now export all in-links and delete all URLs that do not have the status quo 200, as well as all non-HTML files and all external URLs
In the next step, you'll create a pivot table to see where on the website the inlinks come from. You create this table by assigning the rows to the URL target, the columns to the link positions, and the values to the sources.
Next, export the HTML files
In the last step, you combine all your information in a spreadsheet with the S-reference
Now you can see all in-links, out-links, link positions, your backlinks, and the number of domains at a glance. You can then submit your spreadsheet with additional information, such as the visibility score from Sistrix , the domain value from ahrefs , or the impressions from Google Search Console .
Correctly interpret the information provided by internal links
In order to correctly interpret the information from your table regarding internal linking and act accordingly, you should carefully examine the in-links, out-links and backlinks individually and in relation to each other.
Example: You see that a URL has 34 backlinks, but only 3 inbound links and 1 outbound link. You should ask yourself why the page seems so interesting to others, but so uninteresting to you internally. You probably haven't linked this page sufficiently internally. You should better distribute the accumulated link juice with outbound links.