Assessing the effectiveness of Stories
Posted: Sun Apr 20, 2025 9:30 am
Stories are one of the most dynamic and engaging formats on Instagram. They allow you to interact with subscribers in real time and build brand loyalty. Analysis of an Instagram account necessarily includes analysis of stories. We recommend paying attention to the following points:
how many people view your stories;
what is the number of interactions;
how many exits and transitions are there forward;
At what time of day do stories get more views?
So, how to do Instagram analytics for stories? For this format, as well bank data as for posts, you can form ratings based on key indicators: views, reach, or retention rate (RR). The most valuable information comes from analyzing followers’ responses, since this is a signal to the algorithm that users are actively interacting with the account, which means that stories will be promoted higher in the feed.
It is also worth paying attention to what format of stories the audience watches to the end: photos or videos. Usually, video content holds attention longer, since it is more dynamic. But subscribers can scroll through photos faster if they do not find anything catchy in them.
This analysis will help you adjust your content delivery so that your stories are more engaging and work to develop your account.
how many people view your stories;
what is the number of interactions;
how many exits and transitions are there forward;
At what time of day do stories get more views?
So, how to do Instagram analytics for stories? For this format, as well bank data as for posts, you can form ratings based on key indicators: views, reach, or retention rate (RR). The most valuable information comes from analyzing followers’ responses, since this is a signal to the algorithm that users are actively interacting with the account, which means that stories will be promoted higher in the feed.
It is also worth paying attention to what format of stories the audience watches to the end: photos or videos. Usually, video content holds attention longer, since it is more dynamic. But subscribers can scroll through photos faster if they do not find anything catchy in them.
This analysis will help you adjust your content delivery so that your stories are more engaging and work to develop your account.